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Posts Tagged ‘American Cancer Society’

Why Facebook’s New ‘Donate’ Feature Isn’t All That Charitable

...for nothing.

…for nothing.

Earlier this month The Big Blue Monster made some changes destined to annoy everyone who organizes a charity or works with nonprofit clients by making it harder for fans to see unpaid posts. This week the company followed that move with the announcement of its new “donate button” feature, which seems generous on its face but probably won’t minimize the backlash.

Why? It’s a classic case of “If a tree falls in the forest…”

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PRSA Partners with American Cancer Society for 2014 Conference

PRSA Conf '13 - ACS Announcement

L to R: Colleen Fitzwater (ACS), Rebecca Andersen (PRSA’s National Capital Chapter), Bill Murray (PRSA National), Joe Cohen (PRSA, MWW), Jeff Ghannam (NCC) and Sabrina Kidwai (NCC)

The Public Relations Society of America just announced that the American Cancer Society will be its philanthropic partner for the 2014 International Conference to be held next October 11-14 in Washington, D.C.

As you can see from the pic above, the event’s theme will be “Leading the Way: A Fearless Future for PR”, with heavy emphasis on using the power of influence to “enact positive change.”

Joe Cohen, MWW Group SVP and PRSA National Chair-Elect, explained why the ACS pairs so well with that theme in an official statement:

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The NFL Still Deserves Bad Press for Breast Cancer ‘Pinkwashing’

NFL breast cancer2As the month of October winds down it’s time to revisit what is becoming an annual controversy involving breast cancer, the National Football League and “pinkwashing.”

A year ago Business Insider reported that only 8% of the proceeds from the sale of the NFL’s “A Crucial Catch” breast cancer awareness products go to the American Cancer Society, and this year the same author followed up with a variation on the story, this time calling the total “shockingly small“. The league didn’t dispute these numbers but simply said that it raised a total of $3M from 2009 to 2012, which isn’t too terribly impressive for a business that expects to reach $25 billion in revenues by 2027.

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Which Beauty Brands Have the Best Breast Cancer Awareness Month Campaigns?


October is Breast Cancer Awareness Month, and while the NFL might not be as generous as we’d hope in donating to related causes, some beauty brands are. We’ve gathered a few dedicated companies listed by different publications to see which ones are going above and beyond on the breast cancer PR front.

The New York Times lists:

Lucille Roberts adds a few more:

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No-Shave November: Were You Scruffy for a Cause?

While the origins of No-Shave November, “Noshember” or “Movember” are debatable (some credit Plato while others blame lazy college kids with poor grooming habits), one thing about the viral month of scruff is certain — it has definitely caught on, and most of the time it’s all for a good cause.

According to the movement’s official Facebook page and accompanying website (both of which are associated with the American Cancer Society), “No-Shave November is a unique way to raise cancer awareness. The goal is to grow awareness by embracing our hair – which many cancer patients lose – and letting it grow wild.  Then, donate the money you normally spend on hair removal for a month to cancer research.”

While men seem to be the main target, women are also encouraged to quit shaving, cancel waxing appointments, etc.  (It’s November and it’s cold; why not?)

While we’ve yet to receive word on just how much money was raised (and how much hair was grown) this year, we think it’s safe to say that thousands of people got involved–and that they weren’t afraid to be creative.

Full disclosure: My significant other is a teacher, and he made a deal with his students–if they could raise $100 for the charity during the month of November, he would shave his beard and ‘stache into whatever ridiculous shape the kids wanted (and leave it that way for a week). While the donations won’t be tallied until next week, the students have already voted that, should the hundred-dollar goal be met, my beloved will be sporting the Batman symbol on his face for a full week. Click through for a preview:

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NFL’s Breast Cancer Campaign Is Not Particularly Charitable

Last week we joined a group of voices in questioning whether Breast Cancer Awareness Month and its primary sponsor, Susan G. Komen for the Cure, have lost a bit of focus in recent years.

Aside from the political squabbles that arose over the conflict between Komen and Planned Parenthood, many observers argue that what started as a movement to benefit the millions who struggle with breast cancer every year has descended into a celebration of consumerism marked by the official (and unofficial) promotion of products and services ranging from underwear to alcoholic beverages to streaming adult video (the website, which features exactly the kind of content you’d expect, plans to donate one penny to Komen for every 30 views of one of its…breast-themed videos).

The question at the middle of this debate: How much of the money donated to Susan G. Komen for the Cure and associated charities goes directly toward real-world cancer research–and how much of it goes back into subsidizing the PR efforts of Susan G. Komen and its many related for-profit partners and properties?

A report filed last week by Business Insider concerned one of Breast Cancer Awareness Month’s most prominent promoters: the NFL. While the article isn’t quite damning, it does provide ammunition for those who argue that the NFL and other companies involved in the “pink” campaign may not be as generous as they seem.

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American Cancer Society Launches Colon Cancer Awareness Program

The American Cancer Society has launched Tag2Nag, a campaign to raise colon cancer awareness. March is colon cancer awareness month.

This is a Facebook campaign that encourages users to tag images of family and friends ages 50 and over with prevention messaging. We’ve included an example above.

According to the press release announcing the program, if everyone in this age range got screened, death from this disease was fall by half, with 25,000 lives saved each year.