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Posts Tagged ‘American Eagle’

Aerie Commits to Photoshop-Free Lingerie Ads, Draws Mixed Reactions

aerie-0Every time I scroll through the Victoria’s Secret website on the hunt for a new bra or a pair of yoga pants, I feel a wider range of mixed emotions than should ever accompany the purchase of anything but a pregnancy test.

After somewhat unwillingly feasting my eyes on the ridiculously retouched images that were once, presumably, pictures of human beings, I feel disgusted by a culture that so drastically alters women’s bodies to sell fashion; I feel ashamed that I am supporting this concept by buying the damn yoga pants; and I feel a certain maniacal glee that results in out-loud laughter at how absurd some of the particularly horrendous botch jobs are–clearly-missing ribs, grotesquely-stretched legs and necks, and, sometimes, body parts that don’t even seem to connect to each other.

By the end of my transaction, however, I sigh with a sense of heavy acceptance that this is “just how it is,” and then feel a bit angry and guilty about that acceptance.

All just to buy some underwear.

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Sprint Manages to Run a Decent April Fools’ Campaign

So we’re not really into this whole April Fools’ thing. On the one hand, we are amused by the American Eagle “spray-on jeans” and the number of users who took to Twitter in an attempt to be the 1000th person to ask “Is this Google nose thing for real? I’ve been sniffing my laptop and I don’t smell anything.”

On the other hand, that is a little sad.

So back to our point: we kind of like Sprint‘s Sprint Specs campaign, not because it’s so incredibly clever but because it manages to make fun of a trending tech story (Google Glass) while simultaneously promoting its service’s key differentiator: unlimited data. It’s really every bit as forced as every other April Fools’ joke, but it somehow manages to be a competent promo as well.

Marissa Mayer Pushes Forward with Yahoo Re-Branding

Have you heard? New Yahoo CEO/former Google exec Marissa Mayer is one of the most powerful women in the world—and she wants to prove it by dragging her company into the present day and re-branding them to improve their reputation as a fading remnant of the ill-fated tech bubble.

Last week she made the small but symbolic announcement that every Yahoo! Employee should use a company iPhone—no BlackBerries, thanks—to achieve a better sense of “consistency” across the company. While Mayer clarified that she is open to giving employees Android phones as well, the point was clear: Yahoo isn’t a relic—it needs to be perceived as a company both in and of the moment.

Yesterday she made her first big hire, bringing on digital entrepreneur Kathy Savitt as chief marketing officer. Savitt has quite a history, founding social media venture Lockerz and working in prominent communications positions at retailers Amazon and American Eagle. It will be her job to redefine Yahoo in the eyes of the public, and it’s quite a challenge.

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