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Posts Tagged ‘American Eagle Outfitters’

Broke Teenagers May Be Wearing Old Fashions in New School Year

When much of the public thinks about back-to-school sales we imagine forlorn kids beings prodded by their parents down supermarket aisles that offer the latest in educational gadgetry, classroom essentials, and overpriced organizers.

Teenagers, however, have their own–and very high stakes–back-to-school rituals that are less focused on education and more focused on (even obsessed with) fashion. Being cool in high school is paramount. Nothing else matters. And for decades corporate America has been ruthlessly efficient in fulfilling and cultivating the superficial needs of teenagers who would do or pay just about anything for a pair of the coolest shoes or the trendiest jacket. The ongoing recession, however, is changing all of that.

Brands like Abercrombie & Fitch and American Eagle Outfitters are struggling not only because the parents of these teenagers are having a difficult time making ends meet, but the kids themselves are broke. It’s easy to think of the recession as an adult problem, but many teenagers who relied on steady jobs for spending money are learning a critical lesson in the value of money.

Most adults would agree this is an overdue and healthy development. But let’s not forget the societal pressures of being a teenager. After all, they learned to be superficial from us. It’s difficult to preach to your children about the importance of budgeting when you’re holding a $4 cup of coffee. Nevertheless, as we all learn to do more with less, many back-to-school brands are finding themselves in the same predicament as their customers: How do you live with less money? Read more

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Roll Call: Sucampo Pharmaceuticals, DC Comics, and Yahoo!

Sucampo Pharmaceuticals, Inc., has named Silvia Taylor senior vice president of investor relations, public relations, and corporate communications. Ms. Taylor will report to Cary Claiborne, CFO of the company, and will lead the company’s investor relations, public relations, media relations and internal communications efforts in order to establish the corporate brand and to enhance its presence among the investment audience and other stakeholder groups and within the different communities in which the company operates around the globe. (Release)

Alex Segura has returned to DC Comics to serve as the executive director of publicity. For nearly two years, he had worked at Archie Comics as the executive director of publicity and marketing. In that role, he launched the company’s first daily news blog, The Source, and also worked on national campaigns for beloved comic book figures such as SupermanBatman, and Wonder Woman. (GalleyCat)

Kathy Savitt, the founder and CEO of the photo sharing site Lockerz, is joining Yahoo! as chief marketing officer. Savitt started Lockerz in 2009. Prior to that she was executive vice president and chief marketing officer of American Eagle Outfitters for three years. (FishbowlNY)