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Posts Tagged ‘American Humane Association’

Spin the Agencies of Record


Now guess which is which…

Madame Tussauds Las Vegas signed local strategic consulting/PR/social firm Vox Solid Communications as its AOR.

Vox will handle all PR and social for the timeless “interactive” museum in the world’s most appropriate location: right in front of the Venetian on the Vegas strip. We can only imagine the campaigns to follow.

For the record, we’ve always been fascinated by Tussauds’ Manhattan branch, and wouldn’t mind visiting the Marvel Super Heroes 4D Experience and hangin’ with Mr. (Bradley) Cooper so we can pretend all those sequels to Iron Man and The Hangover never happened.


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Lots of Animals Were Harmed During ‘No Animals Were Harmed’ Movie Shoots

shutterstock_143067433Here’s some great investigative reporting via The Hollywood Reporter that should inspire more diamond tears from Miley’s digital kitty: turns out that the “no animals were harmed” disclaimers you see on so many blockbusters might just be dramatically inaccurate.

Big reveals include:

  • A monitor for the American Humane Association tried to downplay injuries suffered by animals on the set of Life of Pi (presumably due to her personal relationship with one of the film’s production managers)
  • A member of the AHA’s advisory board also happened to be CEO of a media company broadcasting movies about animals
  • A former AHA member was fired for pushing the now-cancelled HBO show Luck to be more careful with its horses
  • The AHA “covered up” the death of a horse on the War Horse set “to protect Steven Spielberg”

So it’s terrible publicity for everyone mentioned in the story.

Key quotes below:

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‘The Hobbit’ Blamed for Dozens of Animal Deaths

The Hobbit: An Unexpected JourneyWe’re not going too far out on a limb when we predict that Peter Jackson’s upcoming “Hobbit” trilogy will be one of history’s biggest franchises—we’ll almost definitely end up seeing it this Christmas. But the series may have to forgo the usual “no animals were harmed in the making of this film” claims, because several wranglers who worked on the New Zealand production before quitting in protest now blame the production company itself for the deaths of dozens of barnyard creatures.

While the American Humane Association claims that no animals were harmed during filming, Jackson’s spokesperson acknowledged that “horses, goats, chickens and one sheep died” at a farm used to house wildlife actors with bit roles in the movie, calling the horses’ demise “avoidable” but claiming that producers worked to improve safety measures after the deaths (most of which occurred due to the sinkholes and steep cliffs surrounding the farm).

Will any significant changes come of this incident? In a statement, the AHA acknowledged that “what happens off-set remains a blind spot in its oversight” and that it may need to review the system it uses to approve practices on various productions.

Will it create a PR headache for “The Hobbit”? PETA plans to protest premieres in New Zealand, The US, and the UK, but we can’t see the story doing too much damage to the Hobbit brand—these films are far too big to lose any real box office over a few protests, no matter how well-organized they may be.

But it may damage Hollywood’s sometimes-shaky reputation as an animal-friendly town. And this isn’t a trivial issue; remember that HBO cancelled its brand-new horse racing show “Luck” earlier this year after several animals died on set.