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Posts Tagged ‘Amy O’Dell’

Keep it Light When Pitching Lifestyle Media

“People want to wake up and laugh,” observed Joe Pardavila, producer of WPLJ-FM’s The Big Show With Scott & Todd. Aside from humor, stories that make people feel good also stand a better chance of breaking into the lifestyle sections of media websites, radio and television shows. That was the consensus at a panel that included Pardavila and other editors and producers from the lifestyle beat.

They appeared at a Publicity Club of New York event on Wednesday featuring New York Daily News’ website, Fox 5’s Good Day New York, HuffPost Women and BuzzFeed Shift. The panelists advised on pitching tips and faux pas to avoid.

Since New York is a market saturated with news and events, the local media outlets emphasized that the bar is high for what will capture the audience’s interest. As Lindsay Goldwert, editor at New York Daily News website’s Living section cautioned, their stories need to pass the “Get out!” or “Seriously?” test.

All five speakers also provided a snapshot of their media brands.

Good Day New York airs for 5.5 hours in the morning. “They’re all local segments, and they run the spectrum,” executive producer Jason Hartelius explained. So don’t send him invites to cover an event in Alaska, as recently happened. Instead, send pitches with catchy subject lines, such as “Hugh Laurie trades his stethoscope for a piano” as a heads-up that the actor is performing in concert in New Jersey.

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Presentations: From Planning to Design

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Revolving Door: Greg Kelly, GigaOm & paidContent, and More

Greg Kelly is back on the air at Good Day New York after authorities decided not to prosecute the anchor following an investigation of rape allegations. The district attorney’s office declared, “the facts established during our investigation do not fit the definition of sexual assault crimes.” Meanwhile, the New York Post is taking heat for publishing photos of the accuser.

GigaOm published a post about its decision to purchase paidContent. Click here to read paidContent’s take on it. The acquisition is getting the thumbs up.

Tina Brown sent around a memo this week announcing big changes on the Newsweek/The Daily Beast masthead.

The Huffington Post media reporter Michael Calderone looks at the impact of Twitter on coverage of the GOP race.

An investor group has purchased Heart & Soul magazine.

CNBC has a new SVP, Jim Ackerman, who has a background in VH1 reality shows.

More of this week’s media moves after the jump.

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Designer Fashion Label Zac Posen Eliminates VP of Comm. Position

Karen Duffy, vice president of communications for design label Zac Posen left the company, she announced yesterday. “It is with great sadness that I leave such an amazing company, but my position has been eliminated,” Duffy said in an e-mail to staff. New York magazine’s Amy O’Dell wonders, “…who will handle public relations and deal with sorry bloggers like us now?”