Research by Battery Ventures suggest that there are certain characteristics that will indicate which kind of mobile device you’re more likely to own. If you take public transportation, prefer to drink beer, identify as a religious person, eat fast food and smoke, you’re more likely to own an Android. (Also, you might need to visit the doctor and hit the gym.)
Posts Tagged ‘Android’
Yesterday was prime time for pseudo-”brandjacking” exercises as the marketing/social media teams for multiple brands used Apple’s product launch as an excuse to push their own products…even if they have nothing to do with smartphones. Denny’s easily wins for best out-of-nowhere tweet:
— Denny’s (@DennysDiner) September 10, 2013
Windows went predictably snarky on its rival, trying to turn its #TimetoSwitch tag into a trend:
— Microsoft Asia (@MicrosoftASIA) September 11, 2013
It’s tough to be a luxury brand—no, really. Just ask Apple, whose “most important thing in the world ever” iPhone rollout seemed designed to appeal to both lower and higher-end consumers but failed to impress either (according to the tech blogs).
There were no surprises today. The products were pretty much what we expected: there was the “cheaper” 5C phone (which is still expensive once you consider monthly data fees, etc.) and the “fancier” 5S phone with “a better camera” and the much-touted “Touch ID” technology that allows you to unlock your phone by touching the screen rather than typing and swiping. The rumored gold phone is real, but it’s not really fabulous. Oh, and there’s yet another new operating system. iTunes Radio could be cool, but again it’s nothing new, and to many this all feels like Apple trying to catch up to its competitors.
Kit Kat and Google Android picked the best possible time to reveal their new partnership: right after Labor Day when news organizations need big stories to turn their content trickles into floods. The Android upgrade’s first video spot is brilliant too, as it subtly but unmistakably snarks on Apple’s reputation as the king of all things “high design”. It’s brand identity in action.
The clip succeeds on more than one level: beyond making fun of tech’s obsession with streamlined products and design-geek details, it also clearly recalls spots starring Jonathan Ive, Apple‘s SVP wunderkind who inspired stories of a company-wide post-Jobs makeover.
Here’s one of his clips in case you missed the resemblance (and yes, it is more than a little over the top):
In case you missed it, those dumb “Bing challenge” ads aren’t the only front in Microsoft‘s ongoing war with Google. Over the holiday season the company started the “Scroogled” campaign taking its big competitor to task for…we don’t know, failing to protect customers’ privacy or offer “unbiased search results.”
We thought Microsoft had put the series to bed earlier, but they brought it back to life this week with a couple of spots attacking the Android phone for providing Google with an unfair advantage and, again, collecting users’ private information without their knowledge or consent. It’s all a bit more complicated than that, but the message is clear: Google is evil, because Microsoft would never in a million years use customer data in underhanded ways.
This is more about branding and reputation management than technology or the business practices of tech companies. The campaign is obviously working in some way or the company wouldn’t keep pumping out these ads. But Microsoft casting itself as David to Google’s Goliath? We don’t see that message as a long-term winner. It all makes the runner-up look more than a little desperate.
Calm down, everyone: Facebook will not provide you with a shiny blue smartphone. What it will do is take over the phone you’d planned to buy next month. Today’s Zuckerberg press conference served as the launch of the new “Facebook Home”, a sort of app cluster that will dominate a specially designed HTC Android phone. Facebook doesn’t want to create your mobile phone — it wants to become your mobile phone. Zuck called Home “the best version of Facebook there is”, and the company debuted this promo spot:
Looks…cool. But what does it mean?
Today we bring you a guest post from Kelsey Libert reviewing ten top smartphone apps that can help PR pros.
Kelsey is a speaker, entrepreneur, and Internet enthusiast. She’s a chief development officer for a diverse website portfolio, where she runs the content development strategy and execution for several websites.
Thinking on your feet is essential for any PR pro. For example, consider the NFL Super Bowl XLVII ads. When Oreo leveraged a current event the second it happened, it resulted in a free to low cost campaign that earned nearly 15,000 re-tweets and more than 20,000 Facebook likes.
The catch is, in order to be on top of these current events, sometimes you need to be plugged in. This quick line of communication and organization depends largely on people moving quickly with technology. Below you’ll find ten mobile apps that will help you become a PR champion on the go.
1. LogMeIn (iPhone) LogMeIn Ignition (Android)
Mainstream media stories don’t usually coincide with your 9-5 job–some big events will end up happening while you’re off the clock. This is why it’s important to be able to plug into your office computer even when you’re not behind your desk.
The LogMeIn app offers free remote access to your desktop so you can open files, check your email, run programs and stay productive from your mobile device or any computer over the Internet. The LogMeIn app has the same encryption used by online banks, so you don’t even have to worry about security issues.
Today in Interesting Music Promo news: They Might Be Giants (you know, the guys who wrote the Malcolm in the Middle theme) came up with an innovative way to promote their upcoming album Nanobots, set for release on their own Idlewild Recordings label in March.
What did they do? They created an app, of course. It’s free, and while it doesn’t allow users to actually download any songs, it does stream a different TMBG track every day–and new users can access the five most recent ones so they don’t have to go to the trouble of opening it every day. The mp3 list includes a mix of classic “hits” and songs from the upcoming album, allowing fans to preview new material while simultaneously remembering why they liked the band in the first place.
Of course, TMBG are no strangers to creative PR: Way back in the early 80′s they created the famous Dial-A-Song service, which rewarded callers who dialed their Brooklyn-based answering machine with a new, exclusive song every day! Whether you enjoy their music or not, you have to admit that this is an extremely cool way to get folks excited about new material.
Oh, and for the less enlightened portion of TMBG’s fan base…there’s an Android version coming too.
Parents today must wrestle with a host of questions that their own folks never had to worry about. No longer are sensitive conversation topics limited to determining the most appropriate age for “the talk”, the first date, or that necessary conversation about the perils of peer pressure.
If kids have access to the Internet, the barriers we put up to protect their innocence can instantly break down.
Though many parents already own a digital device they allow their children to play with (given the right circumstances and supervision), brands that cater to children know the power of making a kids’ version of anything, be it an oven, a cell phones or an automatic weapon. Children are an incredibly profitable demographic, and though they like to mimic adults, kids still want their own things.
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