From charging passengers per pound to failed rebranding efforts, it’s no secret that we love following the PR trials and tribulations of the airline industry.

Air travel is critical to the personal and professional lives of the American public. So, it is important that we recognize the recognition of Virgin Airlines as the most reliable domestic airline in the United States (according to the 2013 Airline Quality Rating report).

Though many in the public see Richard Branson, the public face and private owner of Virgin Airlines, as some creepy billionaire hybrid of Mary Poppins and Andy Gibb, the brand certainly resonates with local travelers — and airlines everywhere should take note.

The Airline Quality Rating report does something very simple in measuring how successfully airlines fulfill the four most basic and pressing needs of customers: Read more