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Posts Tagged ‘Andy Morris’

Spin the Agencies of Record

Toyota Shifts AOR Gears…

SHIFT Communications announced that Toyota has selected the award-winning firm as its primary PR agency in the Northeast Region, which includes New York, New England, Washington, D.C., and the mid-Atlantic states. The firm will also play a lead role in strategic planning for the brand, driving earned media with mainstream and social media outlets, and highlighting the motor company’s philanthropic and community relations programs.

“Toyota is a brand with deep roots in innovation,” said Todd Defren, CEO of SHIFT Communications. “That forward-thinking mindset is incredibly synergistic with SHIFT’s approach and we look forward to working closely with the team at Toyota to bring that same level of innovation to its communications.”

Two for One AOR…

The Morris + King Company announced that it has been retained by Arby’s Foundation, an organization dedicated to ending childhood hunger in America. Over the past 25 years, Arby’s Foundation has donated over $52 million to various charitable causes across the country. Their recent partnership with Share Our Strength’s No Kid Hungry Campaign is working to bring meals to more American children than ever before.

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PRs Talk About Their Trips to SXSW

The interactive portion of SXSW is coming to a close today (the music portion starts today and SXSW Film runs through the 17th). Many across the PR industry made the pilgrimage to Austin — our Tweetdeck was filled with check-ins from Austin Bergstrom late last week — and took some time to report on what they were seeing and hearing.

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Shorty Awards Are Open For Entries

Last night, the Shorty Awards, the annual honoring of the best and brightest in 140 characters, hosted a cocktail party where they announced the opening of the industry awards for entries. Among the categories: Best Use of Social Media in Real Life (“IRL”), Best Use of a Hashtag on Twitter, and a few new categories, like Best Social Media Manager.

The marketing jury, which judges the industry awards has also doubled in size. Among those on the list are Stephanie Agresta, Weber Shandwick‘s EVP, MD of social media; Andy Morris, founding partner at The Morris King & Company; and Ian Schafer, CEO of Deep Focus.

This is the fourth year for the awards.

Downtown Agency Records the Earthquake

Morris + King feels the Earthquake by katiesmithadair

As the Earth shimmied yesterday under the Eastern seaboard, many of you raced to your socnets to share your reactions.  Meanwhile, downtown Manhattan PR firm Morris + King happend to catch the “freaky” action on tape.  Andy Morris and VP Katie Smith-Adair were discussing something important enough to warrant recording the conversation, just prior to a client visit.

Hit Play on the embed above to hear all the “did you feel that?” action.  Feel free to suggest euphemisms in the comments below.

And the Winner of the PR Bowl Off Is…

Last night was the first annual PR Bowl Off, which pitted three firms – Brew Media Relations, Atomic PR, and The Morris + King Company — against each other in NYC’s Bowlmor Lanes thunderdome. At stake, a week’s worth of retweets from the losing teams declaring the victor.

And the winner is…

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In Third Year, Shorty Awards Get Longer

Aasif Mandvi, host of this year's Shorty Awards

What a difference a year makes. Last year the Shorty Awards — dedicated to honoring the best producers of short, real-time content — had CNN anchor Rick Sanchez as host. This year, Sanchez is long gone from CNN, and in his place was Aasif Mandvi of the Daily Show.

The significance wasn’t lost on Mandvi, as the Daily Show was right in the middle of things when Sanchez was dismissed from CNN last fall. “You all must really hate Rick Sanchez,” Mandvi joked, insinuating it was a slap in the face for Sanchez to have someone  from the Daily Show hosting.

Mandvi also poked a bit of fun at the awards themselves, as he joked that they are “the most relevant awards show ever,” and said, “Let me be honest. I’m only here to increase my Twitter followers.”

That being said, in their third year, the Shorty Awards have only gotten bigger (and longer).

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What Did You Learn During Social Media Week?

Last week, The Morris + King Company principal Andy Morris sent over a few of his thoughts about last week’s big Social Media Week event. We also offered coverage of what we saw and heard through our Media Beat interview with Toby Daniels and our own coverage and participation.

With so much going on, we also wanted to gather your thoughts about the big takeaways and got some interesting answers. Check it out after the jump.

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The Social Media Week That Was

Social Media Week comes to a close today. If you’ve missed anything, you can check out our coverage here, here, and here, as well as this week’s Media Beat with SMW executive director Toby Daniels. Our Mediabistro colleagues have also been following the activity.

Andy Morris, partner and principal of The Morris + King Company, sent over a few of his observations about the week. The firm was involved in a few events, including Wednesday’s discussion “Social Media Marketing: Moving from Experimentation to Results.”

Please send your thoughts on key takeaways from the conference to tonya@prnewser.com or on Twitter at @PRNewser or in the comments. We’d like to gather them for a recap post next Tuesday.

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Morris + King Acquires Workhouse Publicity

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New York-based boutique PR agency Morris + King has acquired Workhouse Publicity, a boutique specializing in fashion, publishing, luxury, consumer and lifestyle accounts.

As part of the deal, Workhouse Publicity Founder and CEO Adam Nelson is named president of The Morris + King Company.

Workhouse has twelve staffers, and has worked with clients including Francis Ford Coppola, David LaChapelle, International Emmy Awards, Virgin, TiVo, Saks Fifth Avenue and Versace.

“We’re really trying to expand our fashion and luxury, consumer and lifestyle accounts,” Morris + King co-founder and partner/principal Judith King told PRNewser today. “The connection with him [Nelson] was instantaneous.”

“[Agency co-founder and partner/principal Andy Morris] and I collectively felt it would be great to have someone amp up the volume for us,” said King, but added that the move is a “major leap of faith” because up until now, the agency’s growth has been organic, mostly via the work of its two founders.

Terms of the deal were not disclosed, although King did say the deal was “not millions of dollars, but we spent a fair amount.”

Should Royal Caribbean Have Returned To Haiti So Soon?

Cruise ship company Royal Caribbean has already returned to Haiti, where its ships dock at a private beach 60 miles north of earthquake ravaged Port-au-Prince. Some are questioning whether the company should have returned so soon.

The fact that the ships are also bringing humanitarian aide, that the company has donated $1 million to relief and that they consulted with the U.N. Special Envoy of the Government of Haiti before deciding to return, has certainly helped the company’s case.

Royal Caribbean Associate Vice President John Weis said the cruise ships should be there because, “being on the island and generating economic activity for the straw market vendors, the hair-braiders and our 230 employees helps with relief while being somewhere else does not help. These 500 people are going to need to support a much larger network of family and friends, including many who are in (or are missing in) the earthquake zone.”

That still that hasn’t stopped headlines like this one from the New York Post: “Ship of ghouls: Cruisers frolic 60 miles from rotting bodies.”

Regardless of the company’s efforts, and the fact that at least one local resident told a reporter that the ships returning is not disrespectful, Royal Caribbean will still face media challenges.

Andy Morris, Co-Founder and Partner/Principal of agency Morris + King told PRNewser he and his agency partner Judith King think the company made the right move. “Anything that can help to restore the devastated island and economy is beneficial,” he said. “The situation is analogous to when – only a day or so after 9/11 – Rudy Giuliani called on New Yorkers and tourists to shop and thereby help rebuild the city. The cruise line has also very appropriately committed $1 million in aid to the country.”

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