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Posts Tagged ‘Andy Sutherden’

Sports Marketing and PR in the Digital Age Gets Complicated

Among the latest sports news, Chad Ochocinco is going to the Patriots. Photo: Jim Rogash/Getty Images

“It wasn’t that long ago that fan and media access to athletes came through sponsorships,” said Ben Trounson, SVP, director of marketing communications at Hill & Knowlton here in the U.S. “That was one of the main conduits. If you fast-forward just five years, fans get access to these athletes through Twitter.”

This is just one of the major changes impacting sports marketing and PR. With a seemingly neverending stream of sports news over the past few weeks — the NFL lockout, women’s World Cup, players breaking the law — we decided to speak with a couple of experts in this area to get a sense of some of the trends and major issues. As evidenced from the quote above, digital communications is definitely on top of the list.

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H&K Launches Global Sports Practice

Hill & Knowlton has launched a global sports marketing and sponsorship practice, to be run by the MD of the sports marketing division in the UK, Andy Sutherden. He will continue to work out of the London office and hang on to his MD title.

H&K has worked with sports clients for more than 15 years, including six sponsors of the coming London 2012 Olympics. According to the firm, H&K earned more than £3 million in revenues from the U.K. sports practice in 2010, a 44 percent increase.