Motor Trend has taken to Facebook to announce this year’s winner of its Sport/Utility of the Year Award. The auto publisher has begun revealing the finalists to its Facebook fans, and will continue to post all 15 online in the days leading up to 12:01 a.m. on October 19 when the winner is announced.

According to editor-in-chief Angus MacKenzie, Motor Trend is always looking for new ways to “release its news” and “control the news cycle.” Last year, the Car of the Year announcement was made with a live stream and there’s a Motor Trend Twitter page for those interested.

Click here and here for a couple of the contenders announced so far.