Not only are 1 million guests personally attending the lowering of the Times Square Ball down One Times Square building, but 1 billion more people are expected to tune in via TV and digital devices as the world rings in 2013. It doesn’t get any more public than that.

ABC’s annual “New Year’s Rockin Eve” has helped make Times Square the most expensive billboard advertising real estate on the planet, with companies such as Dunkin’ Donuts
paying $3.6 million a year for its signage and Anheuser-Bush shelling out $3.1 million for its space on One Times Square building.

This year, of course, the world will miss the iconic personality of Dick Clark. Yet the tradition will continue as this year’s Times Square Ball, made of Waterford Crystal (so keep the kids out of the Times Square dining room), heralds the theme “Let There Be Peace.” Indeed. That is one sentiment we can all agree on.

Happy New Year to all of our wonderful readers and thank you for supporting PRNewser. We’re looking forward to a healthy, safe, and productive 2013 with all of you!

For a live stream of the celebration visit the Times Square New Year’s Eve 2013 Live Webcast.

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