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Posts Tagged ‘Ann Shoket’

Will ‘Seventeen’ Magazine Keep It Real?

Seventeen magazine has a compelling dilemma on its hands as the brand, which sells the dreams of pop culture to teenagers, is being asked by that same demographic to embrace reality.

Julia Bluhm, a 14-year-old resident of Waterville, ME, petitioned Seventeen magazine to feature girls as how they really appear and not doctor images by airbrushing out natural blemishes such as acne. Bluhm used social media to raise awareness and garnered 85,000 signatures for her petition on Change.org.

After much media coverage and social media buzz, Bluhm got a sit-down with Seventeen EIC Ann Shoket and a promise through the magazine’s “Body Peace Treaty” to “always feature real girls and models who are healthy.”

Industry experts extol the virtue of brands listening to their customers. Seventeen occupies a unique position, with its target female teen audience. And it markets a youthful version of glamour. The prevailing cultural norm dictates that flaws are anything but glamorous.

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‘Seventeen’ Now Featuring Items Many Adults Can’t Afford

Seventeen magazine has been adding items to its content with higher price tags, like designer handbags and shoes. EIC Ann Shoket tells AdWeek, “We 100 percent do not want to alienate our readers who want to shop at accessible price points… But there’s something to be said for delicious designer splurges.” Especially when your parents are picking up the tab. Then those splurges are just like candy. New Cameo album please?

Most of the items featured online in a couple of fashion-focused slideshows are priced below $100, so, to Shoket’s point, the magazine isn’t totally turning into Teen Vogue. In the story, Shoket shies away from the comparison.

In my day, teenagers had no money, so this whole scene is a out of my league. But if you’re pitching a high-end item with teen appeal, you now have a shot at Seventeen. Mediabistro’s got the magazine’s masthead here.

Wow Women’s Titles with Your Perfect Pitch

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You asked. We listened. To keep news about your client from languishing in the slush pile, mediabistro.com introduces How To Pitch for PR.

And the editors we spoke with at top female magazines say their inboxes are wide open for the right queries in fashion, health, and even games. Seventeen‘s Ann Shoket says she’s looking for subjects that fit the pub’s “fun” and “delicious” mantra for teen girls, but don’t even think about sending kid-related stuff to their big sisters over at Cosmopolitan. Plus, we’ve got the contacts for all the editors at newsstand powerhouse People and the inside scoop on which human interest stories are most likely to break through.

Yes, you have to subscribe to view the full articles. But for the chance to reach millions of readers for the cost of a couple of cab rides, we’d say you can’t afford not to. Stop being cheap and sign up for AvantGuild here.