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Posts Tagged ‘Anthony Viceroy’

Roll Call: Another Porter Novelli departure; A Council of PR Firms replacement; and More

Porter Novelli‘s global president and CFO Anthony Viceroy is leaving the company, joining CEO Gary Stockman and CMO Michael Goldberg, who have also recently stepped down from their positions. Ad Age reports that Viceroy will be heading to a health care company. “Porter Novelli’s future is less clear,” the magazine says.

Speaking of Gary Stockman, Dave Senay, president and CEO of Fleishman-Hillard, will be replacing him as chair of the Council of Public Relations Firms starting December 1. According to the Council’s president Kathy Cripps, the organization’s leaders have to be working for a member firm. Senay is already on the Council’s board and is the chair of the Critical Issues Forum.

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Porter Novelli Hires Randolph Pitzer to Run Chicago Office


The big Omnicom (NYSE: OMC) shop Porter Novelli announced today that Randy Pitzer has joined the agency as managing director of the Chicago office.

The 25-year PR vet joins Porter Novelli after more than eight years at Edelman Chicago, where he was EVP and general manager focusing on technology and b-to-b accounts including A.T. Kearney, Motorola, Qwest Communications and others. He led a team of 16 execs there.

Before Edelman, Pitzer held positions at other big agencies Ketchum and Ogilvy PR. He will report to Anthony Viceroy, Porter Novelli’s president.

Israel Mirsky Joins Porter Novelli as EVP of Emerging Media & Technology


Porter Novelli hired Israel Mirsky to identify, leverage, and develop new communications tools in digital, according to a press release issued today by the big Omnicom (NYSE: OMC) shop. His title is executive VP, emerging media and technology, reporting to President Anthony Viceroy.

Viceroy’s quote is a hefty edict, “he will be instrumental in helping the agency shape the future of brand-consumer interaction.” Mirsky was previously director of marketing at Xplusone, or [x+1], which offers predictive optimization technology to “help marketers connect with consumers in more meaningful, actionable ways, delivering content and offers where they’re most relevant.” Prior to [x+1], Mirsky was chief strategy officer for NOM.

Unlike many other large firms, Porter Novelli does not have a separately named and branded social media division.