— Beats By Dre (@beatsbydre) September 10, 2014
For those with iTunes, Beats Music and iTunes Radio access, you’ve probably noticed something new and interesting floating around: a new U2 album. Hey now! This is big news. It’s been five years since U2 had an album of new songs. And this is the band that made “I Still Haven’t Found What I’m Looking For,” easily one of the best songs ever. But it hasn’t been met with quite the fanfare one would expect.
That’s not a comment on the music, but rather on the release. U2 both announced and released the album during yesterday’s big Apple event. This was an event that featured the iPhone 6, the Apple Watch, Apple Pay and this guy. There’s only so much information that we can digest at one event.
As a result, the album release for one of the biggest bands in the world has been a little muted.