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Posts Tagged ‘Apple’

Tech Giants Can Handle Their Own Mergers and Acquisitions Now

google building

A New York Times piece published over the weekend reviewed the strategies employed by massive tech companies like Apple and Google when they want to acquire smaller companies — and there’s reason for both PR and the financial industries to be concerned.

It seems that the primary issue some executives consider when determining whether to buy certain other businesses is not their potential to make money in the short-term (or even the mid-term): it’s whether consumers will really use the products they create in everyday life.

Hence what they call “the toothbrush test”: how often will the average person use this company’s product? Will they use it a few times and get tired of it, or will it be a consistent presence in their lives?

The implication: an increasing number of tech execs think they can make these decisions on their own.

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Apple Finally Gets Social, Hires Musa Tariq of Nike/Burberry

musa linkedin

Is Apple anti-social? Given the brand’s infamous non-presence on Twitter on Facebook, the answer for many would have been “yes.”

Today that answer has to change: Apple has hired the former social media chief for both Nike and Burberry.

Appropriately, Musa Tariq confirmed on Twitter yesterday that he is now Apple’s digital marketing director.

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Former Press Secretary Jay Carney Rumored to Be Chief PR Candidate for Apple, Uber

jay carney iphone

Well, at least he took his farewell press room picture with the right phone. #BrandLoyalty

It was only two months ago when Apple’s communications major domo, Katie Cottonannounced that she was leaving the company. Since that announcement (and a few “good riddance” posts from certain hack-turned-flacks), Apple has been searching for her replacement.

Thanks to a Re/Code post, we learned they may have found their guy: Jay Carney, former press secretary for the Obama Administration.

According to the report, the former Time Washington bureau chief and head flack for Joe Biden is the hottest name around for major PR gigs after he stepped down in May to be replaced by Josh Earnest.

Uber has its headlights set on the guy for good reason: the company is currently in need of serious public relations and public affairs because of its fight against the deeply entrenched taxi industry. Incidentally, during an interview earlier in May, Uber CEO Travis Kalanick infamously called the company’s opponent “an asshole named Taxi.”

As classy and appealing as the challenge may be, Apple could seem more enticing to Carney. But then he’s never been a guy averse to conflict…

Google Tops Apple On ‘Most Valuable Brand’ List

Annette Shaff / Shutterstock.com

The 2014 BrandZ Top 100 Most Valuable Global Brand analysis has declared Google the most valuable brand in the world, pushing Apple out of that top spot for the first time in three years.

According to the report, which is conducted by Millward Brown and commissioned by WPP, Google’s brand value went up 40 percent last year to $159 billion, while Apple saw its brand value drop 20 percent to $148 billion. Adweek attributes Apple’s fall to “the company’s well-publicized recent lack of innovation.” Meanwhile, Google has been on a tear with things like Google Glass, the growth of Android products and other innovative products.

CNN playfully points out that the report will “change virtually no minds in the tech world’s long-running battle of fan loyalty.” But it may put an exclamation point on all the buzz about Apple needing a new product (or two) to get its brand mojo back on track.

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Research Says You Can Tell Whether Someone Is More Likely To be an Android or an iPhone Owner

smartphonesDo you invest in the stock market? Drink wine? Fly on an airplane? Then there’s a good chance you own an iPhone rather than an Android.

Research by Battery Ventures suggest  that there are certain characteristics that will indicate which kind of mobile device you’re more likely to own. If you take public transportation, prefer to drink beer, identify as a religious person, eat fast food and smoke, you’re more likely to own an Android. (Also, you might need to visit the doctor and hit the gym.)

In other words, fancy = iPhone. Not so fancy = Android.

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Beats by Dr. Dre: Is This How Apple Gets Its Groove Back?

Beats Apple

Somewhere Steve Jobs is bobbing his head to earbuds out of spite.

Last year, headlines began getting snippy with one of the most beloved brands in recent history as Apple sold what was reported as the largest corporate-bond deal in U.S. history at $17 billion of debt. Since then, a malaise has swarmed over the tech world as people drift to Android and hipsters continue to use Genius Bars as Bible study locations.

And then Dr. Dre came to the rescue?! This is the same producer from N.W.A. Dr. Dre, right? The dude from ‘The Chronic’ right? That Dr. Dre?

Yup, and there are 3.2 billion reasons why Apple wants him to keep their heads ringin’.

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‘Fake Steve Jobs’ Takes a Shot at Departing Apple PR Head

Sniper

Dan Lyons–one of the most colorful journalists to become a marketer i.e. “hack turned flack“–took one final pop at Katie Cotton, the retiring VP of worldwide corporate communications at Apple, by posting a photo of a female sniper on his Facebook page. He joined HubSpot last year from ReadWrite.

Lyons, the former “Fake Steve Jobs” blogger and longtime tech journalist frequently “dispatched” Cotton to control and punish journalists who didn’t fall in line with his personae’s wishes. Lyons spent considerable time balancing satire with his other work, and managed to blog anonymously for about a year till he was outed by Brad Stone.

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Apple Highlights Environmental Efforts, Counters Greenwashing Charges

Apple has suffered from significant challenges to its reputation for ethics and business practices due to dirty laundry aired during its ongoing legal battles.

But when it comes to CSR and particularly environmental practices, the company seems to be doing fairly well. Today brought this campaign anticipating Earth Day:

As several outlets have noted, it’s not simply a high-budget video documenting internal operations.

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Steve Jobs Is Now Bad for Apple’s Reputation

steve-jobs-1984-macintosh-1

To say that recent lawsuits have been terrible PR for Apple would be an understatement.

The company’s ongoing copyright battle with Samsung, for example, produced a string of internal emails between its marketing manager and its ad agency, TBWA\Chiat\Day, over “brand likability” and the failure of recent campaigns to elevate the iPhone over the Galaxy.

The other big suit going on at the moment concerns supposed anti-employee collusion between four top tech companies: Apple, Google, Intel and Adobe. The plan’s mastermind was Steve Jobs himself, but Apple would prefer that no one mention that fact at trial.

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Hey, Look: Apple Wrote a Press Release!

shutterstock_119879914Today in Not Really News news, the sight of a rare release from the folks at Apple this morning inspired us to comb through the company’s “PR library” to review the sorts of announcements that its team deems release-worthy.

Like all releases, these range from the noteworthy (today’s Developers Conference news) to the mundane (iTunes radio available in Australia), the strategically significant (China Mobile adds iPhone to its network) to the poppy (Beyoncé “shatters” digital sales record).

Unlike many of the releases we get each day, these don’t contain any particularly flashy hooks or “pay attention to me” tricks–yet each one inspires a predictable wave of headlines across every relevant blog.

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