TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Apple’

Top 10 Tech Brands Survey Marks Decline in Apple’s Reputation

shutterstock_94006795-1

Strategy Analytics‘ ConsumerMetrix service just released its latest ranking of top tech companies by brand preference, and the findings come as less of a surprise than a confirmation of challenges ahead for the world’s best-known producers of gadgets.

While readers have to purchase the full report, the release itself includes some points that sound good for Samsung…and bad for Apple.

Full list after the jump.

Read more

Apple Promises More Diversity in Its Emoji Department

iOS-Emoticon-300x300In case you thought MTV had lost its cultural influence, think again. This week Apple’s communications department agreed with the youth network and its unofficial spokesperson Miley Cyrus: the emoji family needs to diversify.

Inspired by Baby Daddy star Tahj Mowry’s Twitter lament over the lack of explicitly African-American emojis, MTV’s Joey Parker emailed CEO Tim Scott about the issue and got a response from the top of the PR team. Worldwide corp comms VP Kate Cotton wrote:

“Tim forwarded your email to me. We agree with you. Our emoji characters are based on the Unicode standard, which is necessary for them to be displayed properly across many platforms.  There needs to be more diversity in the emoji character set, and we have been working closely with the Unicode Consortium in an effort to update the standard.”

No word on how or when this change will come about, but we just know that it will be a generation ahead of us.

While we admire Apple’s responsiveness and its desire to better serve its incredibly diverse fan base, we have a few emoji questions of our own…

Read more

Is This Apple’s First Social Media Campaign?

Screen Shot 2014-03-04 at 10.47.36 AM

Social media is obviously not foreign to the Apple organization. iTunes, for example, has a strong Twitter presence with separate feeds for music, radio, movie trailers, etc.

It would seem, however, that the company turned to Tumblr for its first explicitly social campaign this week, using the Yahoo-owned network to promote the latest iPhone.

Read more

Microsoft Sticks with Former Clinton Flack for Top Strategic Role

Mark-Penn-Microsoft

Microsoft isn’t listening to our advice.

Last week we learned that the company’s new CEO Satya Nadella was supposedly close to dropping former Clinton family flack/Burson-Marsteller head Mark Penn, now known as the guy behind all those anti-Google ads, as part of its brand refresh.

It now appears that Microsoft will take the very opposite approach by giving Penn the chief strategy officer position; he previously served as EVP of ads and strategy.

Read more

Apple, Other Businesses Pressure Arizona Governor to Veto Anti-Gay Bill

shutterstock_64327201

Big business isn’t clapping

In case you missed it, last week the Arizona state House and Senate passed Senate Bill 1062, a law ostensibly promoting religious freedom that would allow businesses to deny service to basically any type of customer (read: gay) as long as they could claim that said service “substantially burdens their exercise of religion”. Tricky language, that.

Certain smart businesses have used the law as an opportunity to win attention and now several far bigger names including Apple, Marriott and American Airlines have weighed in, urging Arizona Governor Jan Brewer to veto the bill.

Read more

Apple: ‘No, We Don’t Get Our Supplies from Murderous Congolese Warlords’

Screen Shot 2014-02-13 at 12.03.48 PM

Apple made a big move on the CSR front this morning (not that any of its acolytes care): the company released its annual “Supplier Responsibility Report” clarifying that none of the the materials used in the metals that form its products come from “areas engaged in warfare.”

This statement means that Apple does not do direct or indirect business with the warlords who run the “conflict minerals” trade in the Democratic Republic of the Congo. Ever seen Blood Diamonds? Same story, different country.

Of course this is Apple, so the report doubles as a beautiful piece of not-quite-interactive content explaining the many facets of its CSR efforts. There’s a screenshot after the jump…

Read more

Apple’s 30th Anniversary Video > Any of Those Super Bowl Ads

This morning everyone’s talking about their favorite Super Bowl commercials, but the spot we like best didn’t air during the game—in fact, it debuted today.

Via Re/code, we woke up to a new Apple spot created entirely with iPhones on a single day (January 24th, the company’s 30th anniversary) and edited over the following week.

Pretty cool, right? Some details after the jump…

Read more

The Golden Globes: a Not-So-Beautiful ‘Mess’

Well, Tina was right about one thing: it was messy. The things we’ll remember from last night’s Golden Globes, ranked from least to most surprising:

  • Everyone was drunk (and everyone who wasn’t was pregnant)
  • Breaking Bad won best show, obvs
  • 12 Years a Slave won best drama, obvs
  • Jennifer Lawrence won best supporting actress (obvs again, but someone should have nominated Amy Adamswardrobe malfunction-free V-necks)
  • Bono is NOT the biggest Diddy fan:

ku-xlarge

Read more

Apple Promises to Add More Women and Minorities to Its Board

p1010716-e1317767547948We’re going to have to agree with the HuffPo commenter at the end of this clip: as much as we’d like for Apple‘s board to reflect the diversity of the United States and the world at large by including more professionals who are not middle-aged white men, we wonder how corporations can best address such reputation management concerns.

In response to ongoing shareholder complaints, Apple just updated its corporate charter to read:

“The Committee is committed to actively seeking out highly qualified women and individuals from minority groups to include in the pool from which Board nominees are chosen.”

Hmmm. In our humble opinion, Twitter‘s recent appointment of Marjorie Scardino to its board felt a little forced, as did Saturday Night Live‘s “secret” efforts to cast a black female comedian. We can’t help but think Apple’s move will feel the same way. According to HuffPo:

“The issue was set to be put to vote at the shareholders meeting in February, but plans were dropped upon Apple amending the charter.”

Now for the most obvious statement of the day: in a perfect world, the company wouldn’t have to tweak its charter to avoid debate. At the very least, there should be a way to go about it more gracefully, no?

The 10 Biggest PR Losers of 2013

Oh sure, he looks happy NOW...

Sure, he’s happy now. Just wait ’til he wakes up tomorrow.

Now that 2014 has granted us nearly 48 hours’ worth of hard-earned hindsight, we’d like to pull out our overgeneralizing caps and name the ten biggest losers of the past year.

This list isn’t about individual failures destined to be remembered for decades: it’s more about the entities that lost the public’s trust in 2013.

So check it out and feel free to disagree with us, because that’s what the Internet is all about.

Read more

<< PREVIOUS PAGENEXT PAGE >>