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Posts Tagged ‘Apple’

Is This Apple’s First Social Media Campaign?

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Social media is obviously not foreign to the Apple organization. iTunes, for example, has a strong Twitter presence with separate feeds for music, radio, movie trailers, etc.

It would seem, however, that the company turned to Tumblr for its first explicitly social campaign this week, using the Yahoo-owned network to promote the latest iPhone.

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Microsoft Sticks with Former Clinton Flack for Top Strategic Role

Mark-Penn-Microsoft

Microsoft isn’t listening to our advice.

Last week we learned that the company’s new CEO Satya Nadella was supposedly close to dropping former Clinton family flack/Burson-Marsteller head Mark Penn, now known as the guy behind all those anti-Google ads, as part of its brand refresh.

It now appears that Microsoft will take the very opposite approach by giving Penn the chief strategy officer position; he previously served as EVP of ads and strategy.

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Apple, Other Businesses Pressure Arizona Governor to Veto Anti-Gay Bill

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Big business isn’t clapping

In case you missed it, last week the Arizona state House and Senate passed Senate Bill 1062, a law ostensibly promoting religious freedom that would allow businesses to deny service to basically any type of customer (read: gay) as long as they could claim that said service “substantially burdens their exercise of religion”. Tricky language, that.

Certain smart businesses have used the law as an opportunity to win attention and now several far bigger names including Apple, Marriott and American Airlines have weighed in, urging Arizona Governor Jan Brewer to veto the bill.

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Apple: ‘No, We Don’t Get Our Supplies from Murderous Congolese Warlords’

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Apple made a big move on the CSR front this morning (not that any of its acolytes care): the company released its annual “Supplier Responsibility Report” clarifying that none of the the materials used in the metals that form its products come from “areas engaged in warfare.”

This statement means that Apple does not do direct or indirect business with the warlords who run the “conflict minerals” trade in the Democratic Republic of the Congo. Ever seen Blood Diamonds? Same story, different country.

Of course this is Apple, so the report doubles as a beautiful piece of not-quite-interactive content explaining the many facets of its CSR efforts. There’s a screenshot after the jump…

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Apple’s 30th Anniversary Video > Any of Those Super Bowl Ads

This morning everyone’s talking about their favorite Super Bowl commercials, but the spot we like best didn’t air during the game—in fact, it debuted today.

Via Re/code, we woke up to a new Apple spot created entirely with iPhones on a single day (January 24th, the company’s 30th anniversary) and edited over the following week.

Pretty cool, right? Some details after the jump…

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The Golden Globes: a Not-So-Beautiful ‘Mess’

Well, Tina was right about one thing: it was messy. The things we’ll remember from last night’s Golden Globes, ranked from least to most surprising:

  • Everyone was drunk (and everyone who wasn’t was pregnant)
  • Breaking Bad won best show, obvs
  • 12 Years a Slave won best drama, obvs
  • Jennifer Lawrence won best supporting actress (obvs again, but someone should have nominated Amy Adamswardrobe malfunction-free V-necks)
  • Bono is NOT the biggest Diddy fan:

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Apple Promises to Add More Women and Minorities to Its Board

p1010716-e1317767547948We’re going to have to agree with the HuffPo commenter at the end of this clip: as much as we’d like for Apple‘s board to reflect the diversity of the United States and the world at large by including more professionals who are not middle-aged white men, we wonder how corporations can best address such reputation management concerns.

In response to ongoing shareholder complaints, Apple just updated its corporate charter to read:

“The Committee is committed to actively seeking out highly qualified women and individuals from minority groups to include in the pool from which Board nominees are chosen.”

Hmmm. In our humble opinion, Twitter‘s recent appointment of Marjorie Scardino to its board felt a little forced, as did Saturday Night Live‘s “secret” efforts to cast a black female comedian. We can’t help but think Apple’s move will feel the same way. According to HuffPo:

“The issue was set to be put to vote at the shareholders meeting in February, but plans were dropped upon Apple amending the charter.”

Now for the most obvious statement of the day: in a perfect world, the company wouldn’t have to tweak its charter to avoid debate. At the very least, there should be a way to go about it more gracefully, no?

The 10 Biggest PR Losers of 2013

Oh sure, he looks happy NOW...

Sure, he’s happy now. Just wait ’til he wakes up tomorrow.

Now that 2014 has granted us nearly 48 hours’ worth of hard-earned hindsight, we’d like to pull out our overgeneralizing caps and name the ten biggest losers of the past year.

This list isn’t about individual failures destined to be remembered for decades: it’s more about the entities that lost the public’s trust in 2013.

So check it out and feel free to disagree with us, because that’s what the Internet is all about.

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Other Brands Are Bullying Apple Now. Should They Respond?

Apple has been the coolest kid on the block for so long that it’s a little weird to see competitors ganging up on the king of Silicon Hill—but bully they will.

Back in August, Microsoft pretty much based its entire Surface promo campaign on making fun of Apple. Here’s an ad telling Siri to talk to the hand:

And we remember Motorola‘s viral “Lazy phone” series bragging about how the new Moto X allows you to “[free] up your hands for more important things” like, say, driving your car or making your bed or cracking a beer. That one came complete with the tagline “ah, so that’s the way a phone should work.”

Bitchy!

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Apple Responds to iOS 7 Motion Sickness Complaints with Better Solution

iOS 7.0.3 new Reduce Motion setting - YouTubeWe recently discussed the large number of motion sickness complaints that Apple has received since its release of iOS 7, and the need for the company to take the PR reigns and step up with a solution. The zoom animations that occur when users switch between applications, along with a dynamic background and 3D impression, or a parallax effect, which makes the icons look as though they are floating above the background, have been making people dizzy, and up until this week, the suggested “fixes” didn’t seem to go far enough in reducing the motion.  

On Tuesday, however, Apple released its iOS 7.0.3 update, which, along with several bug fixes and enhancements, offers dizziness-afflicted users a way to more completely solve the problem. Now, the Reduce Motion setting, which previously only reduced the the parallax effect, also reduces the animations. With this feature enabled, unlocking the device, opening apps, and switching between folders uses a much faster cross-fade effect, which is a bit more like what users of iOS 6 were used to.

Even though, when compared with the vast number of people with iPhones and iPads, the subset of users complaining of these issues could be considered relatively small, it was a wise choice for Apple to offer a better solution — it sends the message that each of its users is valued, and that the company wants its software to be as enjoyable and functional as possible. Read more

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