Susan G. Komen for the Cure (SGK) founder and CEO Nancy Brinker and the organization’s president Elizabeth Thompson held a conference call on Saturday with affiliates to work on a path out of the PR mess the group got into last week when it announced it would cut funding to Planned Parenthood. After lots of mixed messages and backlash, the organization has backed off of its plans, but the job of rebuilding the trust and goodwill of supporters is just beginning.
Ogilvy PR VP Brendan Daly confirmed with The Washington Post that he was brought in last week to help. Former George W. Bush press secretary Ari Fleischer is also lending his crisis comms expertise where necessary. Still, the WaPo article brings up issues that the organization could have with corporate partners and others going forward.