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Posts Tagged ‘Ari Fleischer’

Bush Press Sec Ari Fleischer Is Tweeting His 9/11 Experience Alongside the President

On this day of 9/11 remembrance, former George W. Bush Press Secretary Ari Fleischer took to Twitter to share his memories of that horrible day, which he spent by the President’s side.

In a stream of posts that has gone on for hours, Fleischer recounts the moments immediately after the World Trade Center towers were struck and the steps the President, his administration and the military took in those confusing hours after. It’s an amazing story well told, showing what it was like before technology was stepped up to what we know now (so much has changed). And it illustrates the importance of sharing solid information quickly among those internally and with the American people. Reading it today, even after all these years, conveys all of the sadness, fright, frenzy and anger of 13 years ago.

Moreover, we get a usually untold sense of what a press secretary’s role is in an emergency. We have a few tweets after the jump, but you can check it out entirely on Fleischer’s feed.

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Redskins Hire Veteran Political Advisors to Handle Name Crisis

Tampa Bay Buccaneers v Washington RedskinsSpeaking of football, what about those Washington Redskins?!?!

You almost certainly missed this Friday dump last week, but after initially denying rumors published by left-leaning blog ThinkProgress, a Redskins spokesperson confirmed that the team has hired a crew of veteran political communicators to help deal with the ongoing controversy over its name.

All of these advisors have a history of working with Republican Party candidates and officials on messaging/public polling, and each of them now runs his own consulting firm.

Check out the lineup after the jump.

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10 Lessons from White House Press Secs Fleischer and Gibbs: Witnesses to History, Human Piñatas

Washington DC White House PRN PostBeing White House press secretary is arguably one of the toughest jobs in Washington. While television cameras inside White House press briefings have offered the American public selected snapshots of the job, former press secretaries Robert Gibbs and Ari Fleischer (candidly!) filled in many other details at a recent 92Y event in New York.

Help Wanted Ad: Based on their comments and our takeaways, here’s a brief job description:

“Highly experienced communications exec to serve as spokesperson in political capacity. Able to quickly distill and convey complex material to intensely curious, skeptical audiences. Physically fit since it’s a grinding, grueling exercise. Involves sitting through many meetings, extensive note-taking and speaking from podium. Can withstand being woken up three times during the night. Shows fierce loyalty to boss, but is willing to break bad news. Thick skin so you don’t take it personally, extremely diplomatic, and keen sense of humor. Skilled at assigning press seating charts.”

Ten Lessons Learned, Often the Hard Way:
While Fleischer and Gibbs each met with their predecessors before starting, they still learned a lot on the job, especially from unscripted moments. Crises proved to be pivotal, including the anthrax attack (“We thought it was a wave 2 attack on the U.S.”, said Fleischer) and the Gulf Coast oil spill (“The hardest 3 months of my professional life”, said Gibbs.)

Below is a paraphrased list of ten things they learned, some of which may also apply to corporate spokesperson roles.

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Komen for the Cure Starts On the Path to Recovery

Susan G. Komen for the Cure (SGK) founder and CEO Nancy Brinker and the organization’s president Elizabeth Thompson held a conference call on Saturday with affiliates to work on a path out of the PR mess the group got into last week when it announced it would cut funding to Planned Parenthood. After lots of mixed messages and backlash, the organization has backed off of its plans, but the job of rebuilding the trust and goodwill of supporters is just beginning.

Ogilvy PR VP Brendan Daly confirmed with The Washington Post that he was brought in last week to help. Former George W. Bush press secretary Ari Fleischer is also lending his crisis comms expertise where necessary. Still, the WaPo article brings up issues that the organization could have with corporate partners and others going forward.

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NYSE Celebrating Its First ‘Social Media Day’

The New York Stock Exchange has declared that tomorrow will be “Social Media Day”; a day to “explore social marketing strategy and emerging trends in corporate and political communications.”

In celebration, the NYSE has planned a number of panel discussions covering a variety of topics — “Building Your Personal Brand Online,” for example — and is bringing in a number of experts. Among the guests are CNBC Washington reporter Eamon Javers and executive director of the NFL Players Association DeMaurice Smith.

Also taking part is former White House Press Secretary Ari Fleischer, who sounds like he has no business anywhere near this event.

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Two WH Staffers Make Moves

Jennifer Psaki, the White House’s deputy communications director, will be leaving the Obama administration on Thursday to start a new job at Global Strategy Group, a public affairs and research firm. She’ll be SVP and MD with the firm, leading its Washington office. She was deputy press secretary for Obama’s campaign starting in 2007.

Also in political people moves, former press secretary to President George W. Bush, Ari Fleischer, is joining CNN as a contributor to the cable news channel’s roster of programming and special political programming. The addition is another of the channel’s preparations for the 2012 election.

After serving as the primary WH spokesperson between 2001 and 2003 and a Bush/Cheney spokesperson before that, he launched Ari Fleischer Sports Communications.

On the Podcast: Healthcare reform, Mark Cuban, Tiger & Fleischer

On this week’s PRNewser Podcast, we discussed healthcare reform, the media, and its surrogates with Flatiron Communications owner and The Flack blogger Peter Himler.

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Himler likes Anthony Weiner (D-NY) and Alan Grayson, (D-FL), while I like Sherrod Brown (D-OH). Himler believes Nancy Pelosi needs to adopt more of a “Hillary Clinton scowl” and lose the smile.


We also covered Mark Cuban‘s beef with his PR firm, Tiger Woods parting ways with Ari Fleischer, and the benefits of small firms and big firms.

Ari Fleischer No Longer Working For Tiger Woods

That was quick. Ari Fleischer, former White House press secretary to President George W. Bush, is no longer working with Tiger Woods, a representative from his agency confirmed to PRNewser today. Mr. Fleisher also acknowledged in an email to the Associated Press that he is no longer working with Woods.

News of Fleischer working with Woods first surfaced only 11 days ago. No reason was given for the split.

Also, it should be noted that Woods’ interviews with ESPN and The Golf Channel last night were timed perfectly with the health care reform vote, which took place the same time. Whether the timing was intentional or not, it certainly took a bit of attention away from Woods.

Tiger Woods Hires Ari Fleischer

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First it was college football’s Bowl Championship Series. Then it was baseball slugger Mark McGwire during his steroid admission use tour.

Now, Ari Fleischer is handling the most high profile sports scandal of the past year, and maybe even the decade: Tiger Woods.

The former White House Press Secretary to George W. Bush was hired by Woods, the The NY Post reports, citing “two sources in the golf community.”

PRNewser was not able to confirm if Tiger had hired PR help before his recent press conference. However, with an upcoming appearance on March 25th at the Arnold Palmer Invitational, Woods clearly needs to be thinking about his public image.

One PR agency head we spoke with who has handled many high profile clients in situations similar to Woods told PRNewser today, “it’s about time they hired somebody, what were they waiting for?”

“Unlike his press conference he’s going to have to answer questions,” the agency head said.

Fleischer recently told ABC News that sports PR is “more relaxing” than politics. Will he think the same after his work with Woods?

Ari Fleischer: Sports PR ‘Definitely More Relaxing’ Than Politics

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Former George W. Bush Press Secretary Ari Fleischer has stayed busy by moving into the sports PR world after his stint in politics.

Along the way, he’s picked up high profile clients such as NCAA Football’s Bowl Championship Series and former baseball star Mark McGwire during his current steroid use admission process.

Despite the high profile sports clients – it’s definitely easier on him than politics, he said.

“When I left the White House I said I was going to do something more relaxing like dismantling live nuclear weapons…This is definitely more relaxing. The fact is I love them both – I loved the intensity and pressure of the White House, I loved being there, but I love this too,” he told ABC News in a profile published this week.

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