Lithium Technologies has chosen Bite Communications as its AOR focused on the U.S. and Europe. The firm was selected after a competitive pitch. Work will raise awareness of the company and the value of social customer service software. Work will be lead by Bill Danon in San Francisco and Sophie Brown in London.
Arik Air, the large West African airline, has chosen C. Moore Media International Public Relations (CMM) as its AOR. CMM was founded by former Hill + Knowlton Strategies exec Claudine Moore (when it was Hill & Knowlton). For Arik Air, the firm will focus on traditional and digital outreach with a special focus on U.S. businesses. Arik Air offers the only nonstop flight between New York and Lagos, Nigeria and provides a gateway to other African cities. The firm has previously worked with Arik Air.