TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Art Stevens’

Small Firms Make Recession-Related Adjustments

Everyone was hard hit by the economic recession. In 2009, 64 percent of PR firms  saw declining revenues, according to StevensGouldPincus (SGP). However, for small firms, the recession posed a unique set of challenges.

“How do you compete with a company with global offices that is charging the same thing we charge?” Hodge Schindler Integrated Communications‘ Sally Hodge told Reuters. According to the article, she still goes without pay some weeks to make ends meet.

Art Stevens from SGP says a lot of firms have seen revenue losses over the past couple of years. But the story ends on an upbeat note, with studies showing optimism in the industry and another small firm, Utopia Communications, seeing new avenues for business.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

PRNewser Poll: Do Clickthroughs Determine Influence?

Last week, we asked whether social media will overtake traditional media as a primary PR tool.  The numbers are in, and nearly 58 percent of respondents were on the fence, saying “maybe” this will happen.

As we noted in that post, Art Stevens, managing partner at StevensGouldPincus, is convinced this will happen in the next two years. About 19 percent of poll takers  agreed, with slightly more than 5 percent saying it has already happened.

Besides the PRNewser poll, there has been considerable buzz around a couple of items focused on social media popularity versus influence. Vocus partnered with Brian Solis for a study about what determines influence and whether there’s a difference between influence and popularity. Mashable also posted a story on the subject, taking the Kim Kardashian angle. Read more

PRNewser Poll: Will Social Media Overtake Traditional Media as a Primary Tool?

Last week, PRNewser asked how often you meet with your clients and other contacts in-person. Nearly 41 percent of respondents said “Hardly ever.  Most of my work can be conducted in the office, on the phone, or via e-mail.” Surprised? Probably not.

Stats from the The Travel Leaders Group show that about 63 percent of travel firm owners, managers, and agents are seeing an increase in business travel bookings as of August 30, compared to one year ago. But nearly 61 percent of travel managers say that spending hasn’t reached the 2008 levels. And certainly, technology has become a less expensive, less time consuming way to keep in touch.

Still, nearly 35 percent of respondents said that they set aside time each month to meet with contacts. Only 18 percent said they’re meeting with people in-person often. Six percent said they never meet with contacts.

This week’s PRNewser Poll, focused on social media, after the jump. Read more

PR Executives, Including Edelman CEO Richard Edelman, Petition PRSA

PRSA_CMYK_Alt.jpg

A group of PR industry executives today announced a petition to the Public Relations Society of America (PRSA) to remove PRSA accreditation — known as APR — as a requirement for being a national director or officer in the organization.

The group, which includes Edelman CEO Richard Edelman, Art Stevens of StevensGouldPincus, and Dave Rickey, bylaws revision chair of PRSA, issued a statement today, which read in part:

We are calling on PRSA to abandon the decades old requirement that its national officers and board members be accredited. Less than 20% of PRSA members are accredited meaning that 80% of the 21,000 members cannot become PRSA leaders unless they choose to become APR. We do not believe that democracy is being served in PRSA so long as a small minority of its members can hold elective office.

Sandra Fathi, president and founder of agency Affect Strategies, is part of the committee and told PRNewser today, “To volunteer in your chapter or any section you do not need to be APR. I’m the past president of the tech section and president elect of the NY chapter, but because I’m not APR accredited, I cannot serve in any capacity on the national level and that’s what we think is wrong.”

“No one is disputing the value of being accredited, only disputing whether it should be requirement to be involved on the national level,” she said.

Gary McCormick, APR, Fellow PRSA, 2010 Chair and CEO of PRSA, said in a statement to PRNewser:

When the ad hoc committee obtains the necessary signatures and forwards the language it would like the Assembly to consider, PRSA will develop an outreach program to raise awareness of the proposed amendment, similar to the one we conducted for the changes to PRSA’s Bylaws that were proposed last year.

PRSA’s current Board of Directors has not taken any position in support of or against the proposed amendment. Individual Board Members, like all Delegates to the PRSA Assembly, will be free to vote in favor of or against the amendment, as they determine.

The committee is seeking 1,000 signatures and will present them to the Assembly Oct. 15 in Washington, D.C. A similar petition was presented last year and failed to pass.