We recently told you about the UK’s Advertising Standards Authority (ASA) pulling a clever Soda Stream ad for allegedly “denigrating” the competition (i.e. Coke and Pepsi) even though neither company’s products appeared in the commercial. This over-reaction demonstrates a larger trend in Brittan’s advertising world — the ASA now fields a record number of complaints about ads, and the complaints just keep rolling in.
Did commercials become more offensive all of a sudden? Or is this less an issue of individuals being offended by ads than of organizations using complaints to further their own causes and companies trying to squash competitors by getting their ads pulled? (Hint: it’s the latter.)