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Posts Tagged ‘Ashley McCollum’

BuzzFeed Signs Facebook Vet as PR Chief

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This week, Capital New York broke the news that BuzzFeed had named Facebook vet Liz Wasden as its new head of PR. She replaces Ashley McCollum, who was promoted in October to the position of chief of staff/personal advisor to founder and publisher Jonah Peretti.

Wasden brings more than 15 years of comms experience to the new role. She formerly worked within the CBS organization and served as communications director for Katie Couric, promoting both CBS News and Couric’s syndicated talk show Katie (which she helped launch along with executive producer/current CNN president Jeff Zucker). Prior to joining CBS, she held PR roles at such prominent media outlets as Forbes, Good Housekeeping and Money; the Savannah, Georgia native also spent time at Porter Novelli.

As our sister site AllFacebook reported, Wasden joined Zuckerberg’s team in early 2013, working on consumer communications for both Facebook and the still-new Instagram.

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BuzzFeed Promotes PR Lead to Chief of Staff/Advisory Role

Ashley McCollumWant to know what it’s like to work for BuzzFeed? Today, the media company promoted Ashley McCollum (follow her on Twitter) from head of PR to a chief staffing and “advisor to the executive team” role while also naming Dao Nguyen to the new position of “Publisher.” More specifically, McCollum’s official title changed from “VP, Communications and Business Development” to “Chief of Staff.” She will also serve as a personal advisor to founder/CEO Jonah Peretti.

Some quick facts about McCollum: she has spent nearly three years in comms role at BuzzFeed after working in NBC’s communications and marketing department; she is a Carolina girl who loves Charleston even more than we do but is not, as she clarified on Twitter this afternoon, a Gamecocks fan. (The Clemson/USC division runs in deep in Palmetto Country.)

We also got an update of sorts on the general BuzzFeed PR structure: Ashley still officially runs communications at the company, though they are currently looking for a senior executive to work with her and Peretti on the strategic front. Senior comms manager Christina DiRusso (follow her on Twitter, OBV) handles PR on the biz/tech side while Cat Bartosevich (follow her too) handles things for editorial.

All parties recommend that PRs continue pitching BuzzFeed writers directly with story ideas. Their contact info is easy to find.

The memo from Peretti, which went out this morning, after the jump.

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The (Other) Real Top 14 PR Twits to Follow in 2014

number-14

They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

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