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Posts Tagged ‘Ashton Kutcher’

Startup Suffers From Too Much Buzz

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Perhaps you’ve heard about Flipboard, the new mobile application that converts social media streams into an elegant, magazine-like presentation.

The app launched to much fanfare, receiving hype from the likes of actor Ashton Kutcher and tech-industry networker Robert Scoble. However, the flood of attention overwhelmed the company’s servers, leading people to a product that wasn’t available. Writes The New York TimesClaire Cain Miller:

…the bigger lesson learned, [Flipboard founder] Mr. McCue said, was how much Twitter has changed the game of public relations and introducing a new company since 1999, when he co-founded his previous company, Tellme, which was acquired by Microsoft.

As we have written about in The Times, introducing a start-up is no longer just about briefing the right reporters. It is also about ensuring that influential people, not just journalists, spread the message on Twitter and other social networking sites.

While the startup received attention from what some may say are all the right influencers, it couldn’t handle the response. It’s a problem some startups wish they had.

The Top 10 Most Shared News Sites

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As a PR professional, you want your news to spread, right? The folks at the marketing firm Flowtown crunched some numbers to find out which news sites are the most shared.

Not surprisingly, social media guide Mashable came out on top. But one may also be surprised at which “influencers” are driving the sharing. It turns out MC Hammer, Ashton Kutcher and Questlove of The Roots drive some serious numbers. View the full report here.

U.S. Department of State’s New Media Director: We’re ‘Still Behind in New Media’

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This post was written by Nancy Lazarus, contributor to PRNewser.

“As an institution the State Department is in many ways still behind in new media. We’re working every day to bring ourselves up to speed on social media tools, but we also have a mountain of people here who tell us no.”

That’s how Katie Dowd described the challenges of her role as New Media Director at the State Department during her presentation at the PRSA Digital Impact conference in New York this past Friday.

Despite organizational resistance, the State Department under Secretary of State Hillary Clinton has managed to make social and new media a priority.

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