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Posts Tagged ‘Association of National Advertisers’

Social Responsibility in the Global Spotlight

Corporate social responsibility and marketing with a higher purpose were central themes at the Global Marketing conference on Wednesday in New York. The event, hosted by the Association of National Advertisers and World Federation of Advertisers, was held during Global Marketer Week. Senior marketing executives from around the world discussed how CSR applies to their brands.

“The fundamental shift to purposeful marketing from the 1970s mantra to deliver shareholder value is now underway,” according to Marc Mathieu, marketing SVP at Unilever. Jim Stengel, former global marketing officer at P&G, further noted the need for a new business model since “only nineteen percent of Americans have confidence in big business, according to a Gallup poll.”

More talk about why CSR is so important these days after the jump.

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Presentations: From Planning to Design

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Research: People Are Merely Shells of Their Former Selves Without Their Mobile Devices

Mobile device use in a Geico ad

The expression “absence makes the heart grow fonder” is as true for our relationships with mobile phones as it is with each other. That was clearly evident based on recent research conducted by MediaVest and presented at the Association of National Advertisers’ (ANA) Mobile Marketing conference on Tuesday in New York. MediaVest’s Richard Hartell, EVP, and David Shiffman, SVP, discussed the findings.

A deprivation exercise was part of MediaVest’s research approach. They took participants’ cell phones away for a day and noted their reactions. It wasn’t pretty. They reported feeling “lost”, “bored”, “impatient,” and “disconnected.”

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Creating A Buzzword-Free Zone

Mynt PR has done a survey of sorts to find the 100 PR buzzwords that ought to get the kibosh. The two that came out on top:  “game changing” and “cutting edge.” Others on the list include “synergy/synergize,”  “turnkey,” and “buzzwords.” All worthy choices.

Doing away with horrible catchphrases was also a topic of conversation at the recent Association of National Advertisers conference. Starcom MediaVest Group conducted a Facebook poll to determine the least favorite buzzwords and came up with “glocal,” “go viral,” “on the same page,” and “out of the box,” reports The New York Times.

Everyone agrees that marketers need to do away with meaningless jargon, yet marketers keep using meaningless jargon. Sigh. We’ll start with baby steps: Which words do you promise to do away with?