Corporate social responsibility and marketing with a higher purpose were central themes at the Global Marketing conference on Wednesday in New York. The event, hosted by the Association of National Advertisers and World Federation of Advertisers, was held during Global Marketer Week. Senior marketing executives from around the world discussed how CSR applies to their brands.
“The fundamental shift to purposeful marketing from the 1970s mantra to deliver shareholder value is now underway,” according to Marc Mathieu, marketing SVP at Unilever. Jim Stengel, former global marketing officer at P&G, further noted the need for a new business model since “only nineteen percent of Americans have confidence in big business, according to a Gallup poll.”
More talk about why CSR is so important these days after the jump.