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Posts Tagged ‘Atari’

Google Honors Atari Breakout with Easter Egg

Happy 37th birthday, Breakout. You’ve come a long way. You helped develop the first generation of kids with the best hand-eye coordination the world had seen (up until that point). You were the biggest deal in childhood until Star Wars was released a year later and changed the world forever. You were the son of Pong, the father of Pac-Man and the future DNA of Halo. You were technology at its most innocent, before it became associated with porn and violence. You, Breakout, helped millions of children break out of their realities at a time when divorce was skyrocketing and our parents began cooking our meals in microwaves.

Once again, Google makes an excellent PR move by celebrating a milestone in our culture that everyone else would have overlooked. And to recognize Atari Breakout’s birthday with a coveted Google Easter Egg is just perfect considering it’s a gesture from one storied technology entity to another. (To see it yourself visit Google Images and type in “Atari Breakout.”)

Happy Birthday Breakout!

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Reynolds Returns to Atari

missilecommand.jpg Erik Reynolds has rejoined video game company Atari as senior director of PR. Reynolds took a five-year break from Atari. During that time, he worked with a number of gaming companies and had his own interactive entertainment consulting firm that launched in 2008. Throughout his career, he’s executed media relations programs for games like Donkey Kong and Mario Bros.

Anyone who can remember playing video games with a joystick has probably played an Atari game. Asked about Atari messaging in the current gaming age, Reynolds replied via email, “Atari’s messaging will reinforce its commitment to harnessing its legacy and adapting to the evolving online marketplace by leveraging our strong worldwide brand, library of IP, and boldly engaging gamers everywhere they play.”