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Posts Tagged ‘Atomic PR’

Huntsworth Reports Slight Increase in 2011 Revenue, Decrease in Profits

ICYMI (because we did): Huntsworth announced its financial results for the year ending December 31, 2011, reporting a revenue increase of 1.5 percent to £176.3 million (about $279.7 million by today’s conversion standard). In 2010, the revenue figure was £173.6 million.

However, operating profits after central costs are taken into account decreased to £23.5 million (about $37.3 million) from £29.6 million in 2010. And profits before taxes but after highlighted items was down to £10.6 million from £21.8 million in 2010.

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Sony’s Social Media Campaign Promoting the Tablet S

The tablet wars continue. Amazon is hoping to cut into iPad’s dominance with its latest iteration of the Kindle e-reader that’s expected to have all sorts of bells and whistles along with a lower price tag.

Sony is also getting in on the tablet action, revealing info about its new devices a few weeks ago along with the launch of a social media campaign meant to drum up online excitement before the tablets hit stores.

Working with its firm Atomic PR, Sony has launched Catch the Tablet (or #CatchtheTablet), which used Sony Facebook and Twitter pages to drive fans to events, spur them to snap photos of the tablet to post on social networks, and encourage them to enter a contest with a Sony Tablet S prize.

According to an email from Atomic, the campaign has resulted in an eight percent in rise in the number of Facebook fans and a five percent increase in Twitter followers. The campaign has also gotten the company some media attention with TheNextWeb calling the it Sony’s “most successful social media campaign.” You can click that link for more campaign details.

And the Winner of the PR Bowl Off Is…

Last night was the first annual PR Bowl Off, which pitted three firms – Brew Media Relations, Atomic PR, and The Morris + King Company — against each other in NYC’s Bowlmor Lanes thunderdome. At stake, a week’s worth of retweets from the losing teams declaring the victor.

And the winner is…

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Spin the Agencies of Record

RingCentral, a cloud-based phone systems company, has selected Atomic PR as its AOR. The work, which will focus on thought leadership and social media outreach, will target small and mid-sized businesses.

Calysto Communications has two new clients. The firm will help Endstream Communications, an international telecomm company, with the launch of StreamDialer, a new product that allows for mobile dialing. Broadvox has also selected the firm for PR and social media marketing services.

The Physicians Foundation, a nonprofit focused on the work of doctors and improved healthcare, has chosen CooperKatz & Co for branding, website development, social media, and other PR services.

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Spin the Agencies of Record

ClickN KIDS, a children’s software company, has chosen Atomic PR as its AOR. The firm will help launch new products, and promote the benefits of ClickN KIDS software, which focus on improving literacy. The account will be handled about of Atomic’s L.A. office.

M Booth has added Montage Deer Valley, a mountain resort that’s part of the Montage Hotels & Resorts list of locations, to its roster. M Booth already represents Montage Laguna Beach and Montage Beverly Hills. The firm will raise brand awareness through media relations, tying their work to revenue.

Susan Magrino Agency has been selected to promote the new book Diamond Dishes: From the Kitchens of Baseball’s Biggest Stars. The firm will execute a media relations campaign.

Spa and wellness company exhale has chosen 72andSunny to lead the PR effort for all 18 exhale locations. Kerry Fitzmaurice, director of PR for the firm, will lead the account.

CouponMob has chosen PReturn for media relations, messaging, media training, content creation, and thought leadership services. Efforts will target both merchants and consumers.

Huntsworth Purchases Atomic PR, Adds British Airways to Roster

Huntsworth, the U.K.-based PR and healthcare consultancy whose firms include Grayling, Huntsworth Health, Red, and Citigate, has added Atomic PR to its list of agencies. The move expands Huntsworth’s North American presence.

The acquisition, for $13.3 million in cash according to Reuters, accompanied the business’ preliminary results for the year ending December 31, 2010. Hunstworth reported an 11.1 percent increase in revenue to £173.6 million (about $286.14 million, based on today’s conversion rates) and pre-tax profit of £26.7 million (about $43.4 million).

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PRNewser Poll: Opinion Split About Whether Sheen Internship is a Good Opportunity

Today is the final day for interested prospects to send their first-round applications for the summer social media internship with Charlie Sheen. According to a follow-up press release from Internships.com, more than 74,000 applications had been received by Wednesday.

In this week’s PRNewser poll, we asked if this was a good opportunity for an aspiring student. Nearly 52 percent of respondents said “yes”; and about half, 48 percent, said it wasn’t.

“It’s not a one size fits all answer,” Andy Getsey, co-founder and CEO of Atomic PR told us in an email.

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Roll Call: Atomic, PHD, Widmeyer Communications, and More

Libby Langsdorf has joined Atomic PR‘s New York office as senior director. Langsdorf was AVP for public affairs for the New York City Economic Development Corporation. Atomic co-founder/CEO Andy Getsy cites Langsdorf’s experience with the city’s “tech and start-up community” in a statement about the new hire. She has also worked with Rubenstein PR and LaForce + Stevens.

PHD US has named Craig Atkinson president and chief digital officer overseeing the firm’s digital matters and sitting the the agency’s management team. He joins PHD from the parent Omnicom Media Group, where he handled the McDonald’s business and once held the chief acquisitions officer title.

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Shopkick Selects Atomic PR as AOR

BREAKING NEWS: Mobile shopping app shopkick has selected Atomic PR as its AOR after a competitive search. The firm will provide a variety of services including media outreach, strategic consultation, events management, and organizing speaking engagements. The budget for the account and the other firms that participated in the search are undisclosed.

Shopkick is a location-based mobile application that offers consumers redeemable shopping points. Atomic began its partnership with shopkick in July and has already worked on its August official launch with events in New York and San Francisco. Shopkick partners include Best Buy, Macy’s, and Sports Authority.

Going forward, the firm’s objectives include securing additional retail and brand partners and building the company’s reputation in the location-based shopping space, according to Atomic VP Martha Shaughnessy. Among the plans for the coming months are additional company announcements, a speaking engagement for shopkick CEO Cyriac Roeding at the Web 2.0 Summit in November, and a holiday program.

Nina Velasquez Joins Atomic PR To Lead NY Office

Text 100 and Red Consultancy alum Nina Velasquez has joined Atomic PR as Account Director and leader of the agency’s NY office. “My primary focus is on new accounts,” Velasquez told PRNewser, “we recently won for a review for SmartFish.”

Atomic’s NY headcount is at a lean five employees, but Velasquez said the agency is looking to expand. “Atomic has a good reputation here. They are based in San Francisco, but in NY I was familiar with them. They have a good reputation for classical PR and mixing that with social media, video and search. It’s a modern model,” Velasquez said, when asked why she made the move.

At Red Consultancy, Velasquez managed media and event programs for Microsoft’s advertising group. During an eight year tenure at Text 100 she managing media campaigns for clients including IBM’s System Group and PC Division, as well as Lenovo.