According to this Ecomento headline, the company “poached” Simon Sproule, who previously headed communications for Renault-Nissan, for the VP of comms and marketing position.
Why make this move? Primarily because, in the words of InsideEVs‘ Jay Cole, Sproule helped Renault-Nissan become “the runaway leader when it comes to selling pure electric cars”. Also: Mr. Musk has always been the company’s most visible spokesperson. And while he may be a genius, he is not known as the world’s greatest media relations guy.
But this isn’t the only big PR move Tesla has made so far in 2014.