There’s identity theft. There’s plagiarism. There’s fantasizing. But leave it to an author of romance novels to discover a way to weave all three into a tapestry that reflects a hangman’s noose. Do you know this woman? This “Elizabeth Nelson.”
Evidently, she has a modicum of success, so she figures under her nom de plume is a shield of anonymity. I suppose she also concluded, “What the hell? I may look like a troll from “The Lord of the Rings” but I’ll show them!” Whelp, she did — her stupidity to think “reverse image search” wasn’t a thing. And that’s when this happened… Read more
When we last checked in on Air New Zealand, the company’s promo team was trying to make the most of its country’s reputation as The Hobbit’s home base. Known more for its zany videos than anything relating to travel, ANZ is now hyping a contest whose winners will go on a “blind date” all the way from London to Los Angeles.
The purpose of the campaign is to highlight one of the airline’s standout features: New Zealand is currently the only company to offer a “romantic seating option” in the form of a three-seat “sky couch” that folds into a bed for two. Here’s the kicker: they call the experience “cuddle class”. Eww.
Interested parties will gather on Valentine’s Day at London’s Heathrow with passports and luggage–but only two couples, one straight and one gay, will win tickets/weekend hotel fares for LA. We’re not sure how the losers will deal with it, but we hope they live fairly close to the airport because that’s a lot of work for no payoff. Also: the lucky winners will be filmed throughout the 12-plus hour flight that will mark the beginning of their pseudo-relationships. We can only hope that one of these fortunate four has the acting chops to be featured on the next season of Survivor or The Bachelor. Why else would someone living in London want to visit LA in the first place?
We kinda like this campaign–and we have to admire a company with the chutzpah to cast Lindsay Lohan in anything filmed after, say, 2005. But we’re still skeptical, because we know how quickly things can go wrong between two people stuck together on an airplane:
According to the people at AdAge, Google (Don’t Be Evil) has made a new attempt to repair the testy relationship between the search engine leader/monster and an advertising industry that has long feared and loathed its influence. Beyond hiring Madison Avenue veterans and making some colorful videos, Google recently began to reach out to agency creatives directly with a traveling multimedia PR effort they call “Agile Creativity.”
According to the choice advice contained within, marketing/ad agencies need to:
Go Lean: rethink the creative brief writing process
Focus on more, tighter deadlines
Make the most of Google’s amazing technologies (didn’t see that one coming)
Let us translate: “You have no choice but to work with us. Now deal with it while we still feel like being nice.”
Go ahead — try and make sense of this video. We couldn’t.