Poor Hale and Hearty. The New York City soup chain’s team woke up this morning to a PR disaster: someone sent a newsletter containing a certain C-word to all of the company’s email subscribers.

The email begins with an odd reference to the 2008 opening of a Livingston, NJ, location, but it all quickly goes downhill like a volcanic mud slide from there. Gothamist provides the full text (emphasis ours):

“On Wednesday, January 30, 2008 we will celebrate the opening of our Livingston, NJ location by inviting all our loyal Hale and Hearty customers as well as your friends and family to enjoy a free cup of soup at our newest location at 464 West Mount Pleasant Avenue, Livingston, NJ. As an added bonus: Mary- you know the cunt from 47th street- will serve you personally in any manner you choose. so cum one and all to our new location at 464 West Mount Pleasant Avenue, Livingston, NJ.”

With all of the competition and noise online, it is difficult to build a following of customers who volunteer to receive a brand’s promotions in their already crowded inboxes. So when PR goes awry with those loyal customers, all brands can do is apologize (which Hale and Hearty did, of course), hope their customers understand, then go home and pour a strong scotch. If you’re Mary, several of those scotches may be in order. Ouch. Read more