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Posts Tagged ‘Ban Ki-moon’

Breatkthrough To Launch Campaign Against Domestic Violence at CGI

This week, Breakthrough, a global human rights organization that focuses on the use of the media and pop culture to address issues such as immigrant rights and violence against women, is launching an international media campaign to combat domestic violence.

Building on the successful Bell Bajao campaign (“Ring the Bell” in Hindi), the effort will use PSAs,  social networking sites such as YouTube, blogs, and traditional media to encourage young men and boys to ring the doorbells of homes where they hear domestic violence taking place. The campaign has already reached 130 million people in India, according to a Breakthrough spokesperson, and will now reach out to international audiences in the US, Pakistan, and Vietnam, among other countries.

Campaign partners include Omnicom (Ogilvy & Mather did pro bono work on the campaign) and the UNiTE to End Violence Against Women Campaign. The campaign will launch tomorrow at the Clinton Global Initiative‘s (CGI’s) “Empowering Girls and Women” event.

United Nations Secretary General Ban Ki Moon, pictured above, is participating with an appearance in a video currently available on the Bell Bajao website.

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Edelman VP Blasts Climate Change Skeptics

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The U.N. Climate Change conference continues in Copenhagen, Denmark this week, but not without controversy. Today, former Vice President Al Gore finds some scientists questioning his statement that summer polar ice could vanish in five to seven years. Yesterday, 130 developing nations walked out of the talks in protest. And of course there was the story making the rounds last week, dubbed “Climategate” after emails were leaked from the leading climate change research university that showed some research data was not made public and other reports were altered to change results.

PRNewser spoke with Mark Grundy, Vice President at Edelman CSR/Sustainability, who said, “As far as I’m concerned personally, “ClimateGate” makes great news, but to me it is hype. 99.9% of climatologists say we have real changes. In the frustration these scientists have with politicians, you’re going to get issues …in terms of the facts, I am in no doubt of where we are with this.”

Grundy is in Copenhagen representing a variety of Edelman clients, including carbon trading exchange NYSE Bluenext, wind power company Suzlon, General Electric and a consortium of 29 “rain forest governments” lead by Papa New Guinea.

Burdy said the Obama administration’s stance on climate change is “a lot more progressive” than previous administrations, but also mentioned that the “rain forest governments” he represents view current carbon cutting goals by the big industrial nations as, “way to little and too late.”

From a PR point of view, Burdy acknowledged that the public appetite globally for climate change issues “isn’t as strong as it was four to five years ago.” That is a “problem” that PR pros “need to address,” he said.