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Posts Tagged ‘Barack Obama’

Obama Beats iPad (On Twitter)

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As PRNewser readers surely know, two major news events occurred yesterday: the launch event for Apple’s iPad tablet computer and President Barack Obama‘s State of the Union address.

On at least one medium — Twitter — Obama had more hype than the iPad. The State of the Union peaked at 9,000 tweets per minute, while the iPad Launch peaked at 7,000 tweets per minute, according to Retrevo’s Tech Buzzmeter.

The consumer electronics review and shopping site used the same data gathering it uses to report on real time consumer electronics trends and applied it to Twitter and real time news.

To compare, topics such as ‘Britney Spears‘ get about 10-20 Tweets per minute on a sustained basis.

Apple Launches iPad To Deafening Hype

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Apple officially launched its long awaited tablet device today, the iPad. As with most Apple product launches in recent memory, the media coverage and hype has reached a deafening level.

The notoriously secretive Apple PR department managed the launch with no major leaks — except for one to The Wall Street Journal — which was rumored to be intentional.

We’ll wait and see as the official product reviews come in, but as of now, Apple is stealing attention from President Barack Obama himself, as he prepares for tonight’s State of the Union address.

Our sibling blog eBookNewser has been chronicling the launch event, which notably did not include a live video stream. “Doesn’t Apple’s vaunted PR team recognize the immeasurable value of feeding video of the launch of its new iPad directly to the rest of us?” asked Flatiron Communications Founder Peter Himler.

Whatever the company’s reasons for not streaming the launch event live, the decision reinforces one of the great paradoxes in terms of beloved brands and transparency.

For all the talk how important it is for companies to be more open and transparent in this new media world we live in, Apple is one of the most secretive companies, especially when it comes to PR and marketing, yet it is also one of the most loved brands.

RELATED: How Apple Leaks News

GOP and Dems Ready To Spin MA Election Results

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No matter how tonight’s Massachusetts Senate election turns out, it already is much harder to spin from the Democratic perspective, as simply the reality of a close race in a state Barack Obama won by 26 points a year ago is a cause for alarm.

Republican candidate Scott Brown has already won on one front: social media. According to CNN.com:

As of Monday morning, Republican Scott Brown has 76,538 fans on his Facebook page. With polls opening in less than 24 hours, Democrat Martha Coakley has 14,441 fans.

On Twitter, Brown has 10,187 followers compared to Coakley’s 3,514 followers. The total uploaded views for Brown’s YouTube videos are 578,271 versus 51,173 for Coakley.

Meanwhile, White House Press Secretary Robert Gibbs said President Obama is “both surprised and frustrated,” by the close race. In addition, there is already infighting within the Democratic party.

UPDATE: Coakley conceded to Brown at 9:20p.m. ET.

Remembering Dr. Martin Luther King Jr.

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Individuals, corporations and the media are all honoring Dr. Martin Luther King Jr. today. Here are some of the initiatives and events taking place:

Federal agency The Corporation for National and Community Service put out a release highlighting dozens of community service efforts happening nationwide today.

TV One will air ‘Living The Dream: An Interview With President Barack Obama,’ at 8 p.m. ET tonight.

TVNewser reports MSNBC “Hardball” host Chris Matthews will moderate a live MSNBC special titled “Obama’s America: 2010 and Beyond” today from Texas Southern University.

A number of other organizations have announced community service events.

Lastly, Google added the above image to their homepage today.

Health-Care Bill Passes; Let The Statements Begin

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The Senate passed a $871 billion health care reform bill this morning, voting completely along party likes in a 60-39 tally. Now, lets go to the spin room, in the form of dueling statements:

“We are now finally poised to deliver on the promise of real, meaningful health insurance reform that will bring additional security and stability to the American people.” -President Barack Obama

“There is widespread opposition to this monstrosity…This fight isn’t over.” -Senate Minority Leader Mitch McConnell, R-Kentucky

“Today’s vote in the United States Senate brings us closer to providing quality, affordable health insurance to every American.” -Speaker Nancy Pelosi, D-Califronia

“This morning the Senate brought us closer to meaningful health care reform than we have ever been before.” -AARP CEO A. Barry Rand

“We applaud the Senate for taking an important and historic step toward expanding high-quality, affordable health care coverage and services to tens of millions of Americans, many of whom are struggling today financially.” -Pharmaceutical Research and Manufacturers of America (PhRMA) Senior Vice President Ken Johnson

“Today, the Senate took an important step, but reform that doesn’t deal with affordability, tied to health care quality, is not a complete victory for consumers.” -Aetna Chairman and CEO Ronald A. Williams

“The passing of health reform in the Senate is a historic moment for our nation and for all people affected by diabetes.” -George J. Huntley, Chair of the Board, American Diabetes Association.

Now, the Obama administration will hope a final, combined bill from both the Senate and House versions is on his desk, ready to sign before the State of the Union address in late January. “Everyone is pushing for that,” White House Communications Director Dan Pfeiffer told The Wall Street Journal.

Richard Wolffe Leaving Public Strategies To Write Obama Book

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That was quick. After joining PR/lobbying firm Public Strategies in April, longtime Newsweek White House correspondent and MSNBC analyst Richard Wolffe is leaving the firm to write another book about President Barack Obama.

MSNBC was criticized this past August for continuing to book Wolffe as an analyst and not disclosing that he worked for a PR firm. MSNBC’s Keith Olbermann said Wolffe would no longer appear on his show, although he returned several months later.

“I have nothing but good things to say about [Public Strategies], but the chance of writing a White House book was the opportunity of a lifetime,” Wolffe told the Washington Post.

Chances Are Your Facebook Fan Page Has Fewer Than 10,000 Fans

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Ever since Facebook upgraded its fan pages so that brands, celebrities and organizations became equivalent to human beings in the social network — i.e. content from fan pages is displayed in one’s feed, just like with friends — we’ve received a barrage of requests to fan just about anything you can imagine, including about 20 PR agencies.

One social media analytics company, Sysomos, took a look at nearly 600,000 Facebook fan pages and found only 297 — or 0.05% — have more than one million fans. Other interesting findings:

Michael Jackson is the most popular page on Facebook, with 10 million fans; he is followed by actor Vin Diesel (7 million) and U.S. president Barack Obama (6.9 million).

On average, a Facebook Page has 4,596 fans.

Four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.

95% of pages have more than 10 fans

65% of pages have more than 100 fans

23% of pages have more than 1,000 fans

4% of pages have more than 10,000 fans

0.76% of pages have more than 100,000 fans

0.047% of pages have more than one million fans (297 in total).

Editor’s note: Sysomos sent us a somewhat of a generic pitch, and it looks like they gave TechCrunch the exclusive on the news. However, the data is interesting so we decided to cover it anyway.

GOP Continues Social Media Push

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How much of a role did social media play in powering Barack Obama to the presidency? The topic is still being debated. Regardless, Republicans have upped their efforts in the social space, hiring new media managers and building social networks.

The GOP has also formed a “New Media Caucus.” Ryan Walker, chief of staff for Rep. Bob Latta (R-Ohio), a founding member of the New Media Caucus, told The Hill, “[Latta] saw a void in our own offices communication after the Obama campaign …and we’ve been running with it ever since…It’s been easier than I thought to get people on board.”

Of course, like many learning the ropes in social media, the GOP hasn’t been without their stumbles – one of which being party Chairman’s Michael Steele‘s “much ridiculed” blog, “What Up.”

PR CEOs Debate Business of PR at Economist Panel

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How much of an agency’s revenue should come from digital? Did social media win Barack Obama the presidency? How will the financial industry remake itself in the midst of massive scandal and meltdown? These were just some of the questions debated last night at “The Business of PR” panel discussion hosted by The Economist at the 92YTribeca in New York.

The panelists, Burson-Marsteller CEO Mark Penn, Rubenstein Communications President Steven Rubenstein and Ruder Finn CEO Kathy Bloomgarden were joined by moderator Mathew Bishop, American Business Editor and NY Bureau Chief of The Economist.

“Your life is more and more on the record if you’re someone of interest, and that’s just a fact of life,” said Penn, in regards to new media. “There is much more engagement than ever before with bloggers, journalists,” he said. In terms of CEOs or politicians who once thought that they could ignore one or two detractors, “that just can’t exist in this environment.”

Ruder Finn’s Bloomgarden disagreed, and stated, “You can ignore people.”

Click continued to read the complete recap and view PRNewser’s video interview with Burson-Marsteller CEO Mark Penn.

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Condé Nast Gets PR Help

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It’s been a rough fall for Condé Nast. The media powerhouse shuttered several titles, laid off hundreds of employees and reported sharp decline in ad revenue.

Now, the company is getting PR help. CEO Charles Townsend and Chairman S.I. Newhouse, Jr. have hired crisis manager and media coach Michael Sheehan. The executives were reluctant to make the hire, but did so after Lucky publisher Gina Sanders urged them to, reports the Post‘s Keith Kelly. Sanders is married to Condé “heir apparent” Steven Newhouse and worked with Sheehan when she was at Teen Vogue.

Sheehan has experience in politics and finance having counseled Bill Clinton, Barack Obama, AIG during last year’s crisis, Treasury Secretary Timothy Geithner and JP Morgan. He has also served as speech coach at every Democratic convention since 1988.

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