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Posts Tagged ‘Barbie’

When Geeks Attack: Mattel Apologizes for ‘Barbie Can’t Code’ Book

barbie computer designer

Graphic artist? Maybe. Engineer? Not so much. 

According to Mattel (BarbieMedia.com), Barbie has held more than 150 different jobs “spanning from registered nurse to rock star, veterinarian to aerobics instructor, pilot to police officer.”

Maybe a temp pool is next for the former bikini model?

Her latest career turn had many people in the tech world irate because of a seemingly sexist approach: seems Barbie can’t do much with a computer beyond plugging it in.

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Mattel Shushes F-Bomb Barbie

Swearing-Barbie

NSFW or Home

Imagine that you are the dedicated parent of a sweet seven-year-old girl. Quite naturally, the girl can’t walk past a toy aisle without jonesin’ for a Barbie. While visions of brushing her fake locks of blond love dance in her head, you examine the price tags in disbelief.

Then you grab the new Talkin’ Barbie, much to your daughter’s delight. Good times.

Following the 38 minutes it takes to rescue Talkin’ Barbie from her plastic bondage, your daughter hits the button and you hear “What the F*ck!” Quite naturally, you rush to wash that sweet girl’s mouth out with soap … and then she tells you it was the doll.

This is (allegedly) a true story.

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Barbie Plays Dress Up for Latin America

barbies

They are the world.

Since Barbie hit the shelves in 1959, Mattel has been diligent in discovering news ways to make money from its greatest creation. Barbie has grown an extended family from different parts of the world or has entered the corporate world to capitalize on any array of wardrobe accouterments.

According to her official websiteBarbara Millicent Roberts has had close to 150 careers, represented more than 40 different nationalities and collaborated with more than 75 fashion designers. With one Barbie sold every 3 seconds somewhere in the world, she remains the world’s most popular doll and a powerhouse brand among girls of all ages.

Only one small problem: On the way to global domination, Barbie forgot that a new outfit doesn’t automatically mean a new culture … and then Mattel (may have) offended parts Latin America with a few tactful stereotypes.

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‘BarbieStyle’ Joins Instagram; Let the Product Placements Begin

Barbie

Today, fashion’s top title alerted us to some completely unsurprising news. Everyone’s favorite fake blonde has created a new Instagram account to help her better embody the role she was born to play: fashion critic.

Yes, we occasionally read Vogue. Shut up!

Anyway, she’s sharing her style pics with the world now — and she brought some of her favorite brands along.

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The Barbie/Girl Scouts Partnership Is Not Going Over Well

girl scout barbieA Girl Scouts-themed Barbie doll is coming to stores this week. And, as one would expect, it is not going over well with parents who think that Barbie is not the best role model for little girls.

The relationship between Mattel and the Girl Scouts was actually forged last year, when the Girl Scouts began to offer a “Be anything. Do everything” patch, the first time the group signed on for a corporate partnership.

“Barbie is basically a terrible role model for girls, and she’s not about what the Girl Scouts’ principles are, which have to do with leadership and courage,” Susan Linn,  director of the Campaign for a Commercial-Free Childhood tells the Today show.

However, the Girl Scouts have defended the partnership.

“Girls and moms alike associate this doll with the outdoors, camping, giving back in your community, and we think that those are really positive messages to all of our girls,” Kelly Parisi, spokeswoman for Girl Scouts of the USA told the morning show.

The partnership appears to be a mutually beneficial one. But some women can’t get over the fact that a good chunk of Barbie’s appeal is superficial.

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Mattel Shouldn’t Let The Opportunities From Entrepreneur Barbie Slip Away

business barbieBarbie has had many jobs (150, according to CNN), outfits, homes and houses. She’s lately added a business suit and tech gadgets to her wardrobe with Entrepreneur Barbie, a doll that comes with a smartphone and tablet.

She’s still the same blond bombshell. Still chic in pink. But this time around, she comes with a social network that includes 10 (human) entrepreneurs, who are the doll’s “Chief Inspirational Officers.” Founders from Rent the Runway, One Kings Lane, and Girls Who Code are part of the network and they conducted a Twitter chat last week to launch the doll.

The Atlantic finds it strange that the brand is using the #Unapologetic hashtag for this doll seeing as how it was used for the previous one, a Sports Illustrated swimsuit issue collaboration. We’ll second that, but there’s actually a little more at stake here than just a wrongheaded hashtag.

This partnership is a real opportunity to jettison Barbie into 2014, with a lesson for young girls that is modern and tied very much to reality. Barbie has the chance to be something more relevant and significant than she has been in the past.

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Finally! A Barbie-Like Doll With Realistic Proportions (But She Could Use a Better Catchphrase)

1When we first read that artist Nickolay Lamm was raising $95,000 on CrowdtiltOpen to create a Barbie-like doll with the proportions of an average, living, breathing young woman (with no need to carry her vital organs in a handbag), we very literally cheered.

Let Barbie have her gargantuan breasts, spiky stilettos and Sports Illustrated Swimsuit Issue spread — this new doll can still wear pretty clothes and chase exciting careers, but she can also keep all her vital organs where they belong. Finally, a doll a mother can give her little girl without the twinge of I-might-be-fostering-low-self-esteem-and-unrealistic-ideals guilt.

We read excitedly, thinking: “What’s her name?” “How are they promoting her?” “Tell us everything!”

Her name is Lammily, and her catchphrase is “Average is Beautiful.”

Wait, what?

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Real-Life Barbie Doll Wants to Become Living Blonde Stereotype

blondie-bennett-human-barbie

Please send your hate mail to this bimbo … if she can read it.

Meet Blondie Bennett.

Certainly, that’s her legal name, or at least one that she can spell without phoning a friend. This 38-year-old nimrod has one idol that challenges her to reach for goals, climb to new heights, and become a better person. That idol is Barbie.

Yes, as in the plastic doll that recently posed on the cover of Sports Illustrated and known for having an unrealistic body. So, other than the alterations that you can see has already taken place, she plans on doing this — Blondie Bennett wants to become “totally brainless through the practice of hypnotherapy.”

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‘Unapologetic’ Barbie to Appear in Sports Illustrated Swimsuit Issue

Embargoed_Barbie_2014_Actual_SI_Spread_Image_2.11.14In a world in which ad campaigns are making headlines for saying “no” to Photoshop and some brands are committing to embracing broader, more realistic standards of beauty, others make no apologies in the face of many years of criticism for promoting unattainable, unrealistic ideals. So, we guess it’s about time two of those brands team up and defiantly, proudly, (bravely!) refuse to change. Or apologize. Together.

Aw, solidarity. How sweet.

A new campaign for Barbie will find the doll posing for her very own spread in the upcoming 50th installment of the Sports Illustrated Swimsuit Issue, along with the tagline “Unapologetic.” The magazine will also be bringing back other Swimsuit “legends” to celebrate its 50th issue.

Now check out what a Mattel spokeswoman said about the campaign:

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Mattell’s Top Designer Defends Barbie’s ‘Unrealistic’ Body

Here’s one we found fascinating: Mattell has obviously gotten a lot of criticism in recent years for presenting young girls with an unattainable standard via Barbie, “the most popular fashion doll ever produced.”

We were particularly taken with the “this is what Barbie would look like with the average 19-year-old girl’s body” project by artist Nickolay Lamm.

Now, despite the enthusiasm of the press release above, Mattell’s sales have declined.

In a Fast.CoDesign piece published this week, Barbie’s lead designer finally addresses critics.

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