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Posts Tagged ‘Barnes & Noble’

Roll Call: Northern Lights Direct, NCM Media Networks, TBWA Paris, and More

As part of its strategic growth plans, Northern Lights Direct will relocate its Chicago office. The move to the new, larger office space will help the agency service its expanding U.S. client roster. “The move is exciting for us…[it] represents an important milestone,” says CEO Sandy French. “It will also allow us to continue providing the personalized, high-level service to our U.S. clients that we are known for.” (Release)

Stephen Ochs joined National CineMedia’s NCM Media Networks (NCM) as senior vice president of marketing. In his new role based in NCM’s New York office, Ochs will oversee all marketing for the company’s cinema advertising sales division. He will also be involved in the further integration of NCM Media Networks’ digital and mobile presence, as well as managing NCM’s pioneering content partnerships with brands like Vevo and Funny or Die. (Release)

Wendy Bronfin, formerly director of product management for Nook at Barnes & Noble, is leaving to become SVP of consumer products and marketing at Houghton Mifflin Harcourt on November 26. (Publishing Trends)

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Party Affiliation Affects Brand Preference (Ugh)

Today in Almost Certainly Meaningless News: Many Americans consider their political affiliations to be a private matter and prefer not to discuss related issues at family gatherings in order to avoid fistfights; most would almost certainly insist that party affiliation has nothing to do with the products they buy.

But a recent survey by the respectable YouGov Brand Index indicates that political leanings and brand preference are at least somehow related:

The top ten most favored brands for:

Democrats Republicans Independents
Google Fox News Amazon
Amazon History Channel Craftsman
Cheerios Craftsman History Channel
Clorox Chick-fil-A Discovery Channel
Craftsman Johnson & Johnson Google
Dawn Lowe’s Clorox
M&M’s Cheerios Lowe’s
Levi’s Clorox Johnson & Johnson
PBS FOX Cheerios
Sony Discovery Channel M&M’s

Some of these “revelations” are so obvious as to be annoying: Lots of registered Republicans watch Fox News, and lots of registered Democrats listen to NPR. Next you’ll tell us that most registered Republicans prefer Mitt Romney to Barack Obama!

Most of the list is just confusing.

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The Ticker: Britain’s Olympic Glory; Paul Ryan; Brazil Prepares; Nook Tablet; Motorola Job Cuts

Revolving Door: Jimmy Kimmel, the Top 6 Monthlies, Ryan Seacrest, and More

As we mentioned in this morning’s Ticker, the White House Correspondents Dinner Saturday night was filled with jokes. Here’s a clip from Jimmy Kimmel and coverage of President Obama’s bit. Separately and unsurprisingly, Keith Olbermann had something to say about a joke aimed in his direction. Olbermann took to Twitter.

MinOnline has a list of the top six monthlies for May, with Marie Claire on top.

Ryan Seacrest continues along his path to world domination with a deal that will put him on the Today show as well as NBC primetime news and the network’s entertainment specials. He’ll be cutting back on E!. TVNewser has the press release.

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Kindle Fire a ‘Service,’ Not a Tablet

Photo: Emile Wamsteker/Bloomberg

When Jeff Bezos announced Amazon’s new Kindle products today he presented them with this message, “What we are doing is offering premium products at non-premium prices… We don’t think of the Kindle Fire as a tablet. We think of it as a service.”

Of course, many of the news stories today have compared the Kindle Fire to the iPad, noting the big differences between the two. One is obviously a couple hundred bucks and the other costs much more. Nevertheless, Reuters focuses on Barnes & Noble, which may take a big hit on the e-reader front.

Bezos made sly references to the iPad, but largely focused on what the Kindle Fire can do — it has apps, games, email capabilities, and more.

What do you think of positioning the Kindle Fire as a service rather than a tablet? The comments section is open.

[image via Bloomberg]

Tools Round Up: Superfly, Kobo, Visbli, and more

Superfly, a tool that helps users organize their travel rewards, is out of beta. It has a new design and domain (for those who are familiar with it) and helps users not only track the points they’re earning, but helps users maximize them. [via TechCrunch]

Kobo will launch a touchscreen version of its e-reader in June. Sony has had a touchscreen e-reader for some time Mashable says, but Kobo is brought to you by Borders, making it the first bookseller-backed touchscreen e-reader. A New York Times story says that while tablets are the top choice for most magazine publishers, women’s magazines are finding success with readers who own the Nook Color, Barnes & Noble’s e-reader.

Visbli has launched “Sneak Peek,” which gives users Twitter link analytics that shows how much traffic others have driven to a shared link. The company describes it as a “Compete.com for Twitter.”

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