Don’t worry, Barney’s: Hova’s got you covered.
The New York department store’s recent racial profiling scandal has led execs to take desperate measures including a “blame the NYPD” damage control strategy as the state’s attorney general investigates the matter. An upcoming holiday sponsorship with Jay-Z complicated things, but the man’s sticking with the brand: he refused online requests to back out of the campaign, and now he’s announced a new move seemingly designed to take some of the heat off Barney’s.
On Friday, he made a statement via his website announcing a change in the campaign: the parties previously planned to donate 25% of sales generated by the partnership to the Shawn Carter Foundation, which provides scholarships to underprivileged youth. That number will now be 100% plus 10% of sales on launch day November 20th.
Jay also gives the impression that he’s taking the lead on the race relations issue: