TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘BBDO New York’

Multiple Brand Commercials Come Together to Form Powerful Autism Awareness PSA

In an effort to round out Autism Awareness month with a powerful (yet still brand-centered) message, advertising agency BBDO New York has created three separate commercial spots for clients Band-Aid, Campbell’s Soup and AT&T, which, when viewed together, combine to form a PSA about the difference that early diagnosis can make in the life of a child with autism.

The series of spots, which first aired together during Monday’s CNN’s News Day, opens with a brief message from Autism Speaks, which says, “Learn the early signs of autism today. Because an early diagnosis can make a lifetime of difference.” The viewer then watches a young boy with autism grow up over the course of three fifteen-second, brand-sponsored clips — his mother applies a Band-Aid to his injured knee as a toddler; he takes a hearty bite of Campbell’s soup as a growing boy; he receives a device powered by AT&T as a high school graduate.

The project works well and is quietly powerful because the situations pictured are brief, relatable, and feel exceptionally real — this appears to be an ordinary family living their ordinary lives, but it’s through everyday scenarios that extraordinary progress is made, and extraordinary love is felt; such is the case in all of our lives. Furthermore, the brand integration feels seamless because the common, everyday products pictured are often staples of a child-rearing household, so the brand messages do not disrupt the greater message or feel shoehorned in. Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call: Rosica Communications, Fineman PR and BBDO

Rosica Communications has appointed Terese Kelly to serve as vice president of media relations, responsible for creating, directing and assisting in implementing media initiatives for the firm’s consumer marketing and business-to-business accounts. Kelly, who brings more than 17 years of PR agency and corporate experience to her new position, rejoins the Rosica team after previously serving as an account executive earlier in her career. During her tenure at Rosica in the late 1990’s, she received a PRSA Pyramid Award for Non-Profit Public Relations. Most recently, Kelly served as SVP of media Relations at Havas PR in New York City where she worked with both the healthcare and consumer departments. (Release)

Fineman PR announced the promotion of three company executives: Lorna Bush to senior vice president, Travis Taylor to vice president and Serene Buckley to director of content strategy. Bush was promoted to senior vice president after six years as an agency vice president. She joined Fineman PR in 2002 and has developed and managed award-winning, instrumental brand marketing, crisis and issues management and corporate relations programs across a variety of sectors for numerous clients. Taylor joined Fineman PR in August 2012 as a group supervisor and will now serve as a critical component of agency management and business development in addition to account service activities. Before Fineman PR, Taylor served as vice president at Communications Pacific in Honolulu. Buckley, a Fineman PR senior account executive since 2011, will now devote her considerable creative and new media expertise to the benefit of both clients and the agency. With more than seven years of experience as a professional communicator, Buckley takes agency leadership for all visual and creative marketing content to enhance the agency’s services in brand messaging, media relations and social media strategy. (Release)

Clemens Brandt has rejoined BBDO New York to serve as director of digital operations, reporting to director of integrated production Dave Rolfe and chairman/CCO, David Lubars. Brandt left BBDO last summer to serve as executive producer at B-Reel in its Products division. During his first stint at BBDO NY, which lasted approximately 18 months, the returning exec served as a VP/interactive executive producer on campaigns. Prior to initially joining BBDO, Brandt served as an interactive producer at W+K London for three years. Brandt will now oversee the agency’s digital production, in-house digital studio (K5) and general BBDO digital operations.  (AgencySpy)

Spin the Agencies of Record

Edith Wharton's estate, "The Mount"

The Huggies brand has chosen Ogilvy & Mather as its digital AOR after a competitive review. Ogilvy has previously handled shopper marketing, direct marketing, and advertising for the brand.

BBDO New York, Edelman, and FoodMinds have been hired by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) to work on a 12-month, $50-million campaign to educate consumers about Nutrition Keys labeling system. According to PRWeek, Edelman’s D.C. office will work on awareness and audience engagement, BBDO specializes in paid media, and FoodMinds has expertise in reaching the “nutrition influencer community.”

The town of Lenox, MA has chosen Bodden Partners, an integrated marketing agency, and its PR division, Hamilton PR for a marketing (social media, website creation) and events campaign to drive tourism. The Berkshires town is home to Tanglewood and Edith Wharton’s home The Mount (lovely!) among other sites and attractions.

Read more