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Posts Tagged ‘BBH Labs’

Spin the Agencies of Record

Sun Country Foods is about to launch a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers. 360 Public Relations in Boston has been selected to handle PR and Facebook development for the Kretschmer brand. Kretschmer, founded more than 75 years ago, is the largest producer of wheat germ in the U.S.

“The team at 360PR immediately understood the opportunity for Kretschmer and has delivered valuable insights and an actionable road map to connect consumers with our brand story, through both mass and social media,” said Sun Country Foods President and CEO Roy Lubetkin.

Unilever has chosen BBH to handle its hefty Dove Men+Care assignment, which will be handled by the Publicis Groupe agency’s London and New York offices. BBH is internationally known for its work with Axe, another Unilever personal-care brand, but has never worked with Dove, which has been primarily handled by Ogilvy. Read more

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PRNewser Poll: Respondents Think the ‘Homeless Hotspots’ Were Misguided

BBH Labs caused quite a stir at SXSW with its “Homeless Hotspots” campaign, which turned some of Austin’s homeless into paid sources of Wi-fi service. The marketing firm said it was a way to raise awareness about the issue of homelessness while offering the participants a chance to earn money. Others thought it was degrading.

We asked for your opinion in the latest PRNewser Poll and 57 percent said though the firm had good intentions, the campaign was “misguided.” Nearly 30 percent said the campaign was “great,” raising awareness about the issue in an edgy way. And about 13 percent said it was a “horrible” idea.

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PRNewser Poll: Are the SXSW ‘Homeless Hotspots’ a Bad PR Stunt?

Marketing firm BBH Labs has kicked up some SXSW controversy for its “Homeless Hotspots” test program. Homeless people have been at the conference wearing t-shirts that announce they are “a 4G hotspot” in order to sell a connection. The seller keeps the proceeds.

According to the firm, the “charitable program” is an extension of another, Underheard in New York, which gave four homeless men prepaid cell phones in order to tweet their stories. In media outlets all over the world and comments on the BBH Labs blog, it has been criticized, with Wired writing, “It sounds like something out of a darkly satirical science-fiction dystopia.”

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