Hate to break it to fans of the San Diego Zoo’s Pandacam, but those big guys are more overexposed than Macklemore.

Yes, we know that they’re adorable and majestic (which is kind of incredible, considering that they subsist on the Regina George “all carb” diet of bamboo followed by more bamboo and topped off with a little bamboo chaser). But Bloomberg‘s Timothy Lavin isn’t having any of it, and yesterday he wrote a piece titled “I Hate Pandas and You Should Too” to explain why.

See, Lavin doesn’t think everybody should get so excited about the National Zoo’s newest and cuddliest resident, because pandas are really just…marketing tools!!

That’s right.

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