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Posts Tagged ‘beer’

Hockey Fans Sue Over Fake Beer Sizes Because the Economy

Idaho-beer-cups

We know. You’re not drunk. You’re from Wisconsin, or Idaho, or who cares. 

People are litigious by nature because cash grabs are fun. That, and the American Justice System needs some serious reform, but that’s another blog post somewhere else.

There’s the woman who sued (and beat) McDonald’s for having the nerve to serve hot coffee. There’s this guy who sued Anheuser-Busch for beer not giving him delusions of naked women (really). And then there is a class-action lawsuit from the state of Idaho suing for — wait for it – beer fraud.

God bless America, indeed.

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Showcase Your Clients in Draft, the Magazine for Beer Lovers

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Draft is a magazine dedicated to all things beer. Its core demographic are avid travelers who enjoy pairing beer with specialty foods and are always up to try new things. As managing editor Jessica Daynor says: “If Draft can get you to order a different beer than your usual Corona next time you hit the pubs, we’ve done our job.”

The mag is more than open to PR pitches, so getting your clients a prime spot in this niche pub should be relatively easy. Just be aware that Draft‘s headquarters are in Phoenix, so calling them at 7 a.m. from New York isn’t the best idea. Here are more details on what Draft is looking for:

Daynor welcomes celeb Q&A pitches. Generally, much of Draft‘s market editing is fueled by relationships with PR professionals and press releases. The annual gift guide, “Gear,” and “On Tap” departments are always accepting information on new products active beer drinkers enjoy, noted Daynor. And she urges anyone who represents a brewery, bar or beer-forward restaurant to get in touch immediately!

To hear more about this mag, including editors’ contact details, read: How To Pitch: Draft.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

DOJ Wants to Keep Your Beer Affordable (And Budweiser Clydesdales Make Us Cry)

Beer drinkers of America: the Department of Justice has your back.

The DOJ filed a civil antitrust lawsuit this week to stop Anheuser-Busch InBev‘s $20.1 billion deal to buy the remaining shares of Grupo Modelo, brewers of Corona, saying that merging the largest and third largest beer makers would “substantially lessen competition”. In other words, if this deal went through there would be nothing to keep the cost of your Friday night suds from skyrocketing.

Under the proposed merger, ABI and Modelo would together control about 46 percent of beer sales in the US. Bill Baer, assistant attorney general in charge of DOJ’s antitrust division, said “If ABI fully owned and controlled Modelo, ABI would be able to increase beer prices to American consumers. This lawsuit seeks to prevent ABI from eliminating Modelo as an important competitive force in the beer industry.”

In order to prove ABI’s dubious intentions, the DOJ’s complaint quotes internal company documents that highlight ABI’s plans to maintain its upward price leadership.

But Anheuser-Busch, like so many boozed-up brawlers before it, won’t be going down without a fight. The company said that it plans to “vigorously contest the DOJ’s action in federal court”. Oddly, whoever wrote the release forgot to add “despite the fact that everyone in the world knows that both Budweiser and Corona taste like overpriced, alcohol-flavored water.”

We’ll keep you posted as this story progresses. In the meantime, though, we’ve uncovered Anheuser-Busch’s nefarious plans to interrupt your Super Bowl with this tear-jerker of a commercial (as if trying to raise the price of your beer weren’t bad enough). We may or may not have begun our Friday morning watching this clip, singing along, and blubbering into our housecoats. Dammit, Clydesdales – you get us every time.

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Great PR: Customized Holiday Greetings from Stella Artois

Stella Artois produces mid-range “European” beer, but the brand also looks to sell a certain sort of effortless cool—remember 2011’s awkward Super Bowl commercial starring Adrien Brody as a chick-magnet crooner?

Now they’ve created one of the best PR/ad campaigns we’ve seen this holiday season. A brilliant Facebook app called “Holiday Carole” revolves around a video of a Mad Men-era lounge singer who shows up at your virtual front door (or that of a friend) to deliver a swingin’ holiday ditty—and it’s all personalized.

Not only does Ms. Carole check out the weather report for your hometown, hand her driver a note with your home address written in lipstick, and deliver a personalized message of your choice along with a fresh-poured glass of Stella; the app uses images drawn from Google Maps, Street View and other resources to place the actress and her entourage on your block. If you live in the city like we do, you’ll be amused to see your cross-street neighbor’s taped-up windows behind Carole and her band as she sings. (And, as Ad Age notes, her snowy drive would prove particularly fun if you happen to live in the Hawaiian Islands.)

It’s all so cool that we can overlook the lead actress’s not-even-remotely-convincing stab at lip syncing. The promo vid is nice, but you really should try it yourself.