Ben Affleck - PRNewser

Aflac for Affleck: The Duck Picks Argo for Best Picture

Patrick Coffee — Thu, 21 Feb 2013 12:29:45 +0000

The 85th Academy Awards ceremony airs Sunday night, and all eyes will be on actor/director/Bahstun accent promoter Ben Affleck as his international drama Argo vies for Best Picture (and he tries to get revenge on the Academy for failing to nominate him in the Best Director category).

We have a feeling that Ben is a little tired of strangers approaching him and yelling “Affleck!” in a poor imitation of a certain feathered insurance spokesman. Too bad–we’ve just received word from our sources on the inside that the Aflac duck (sadly no longer voiced by Gilbert Gottfried) has planned a “soup to nuts social media campaign” to promote his “phonetically favorite filmmaker” on Facebook and Twitter with the hashtag #Aflac4Affleck.

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Snow Biz: More Brands Promote Snow Themes in 2013

Nancy Lazarus — Wed, 02 Jan 2013 13:02:44 +0000

Snow is the weather pattern that prompts the most ambivalence: we appreciate it in limited amounts if it doesn’t turn into a blizzard or avalanche. Yet, in recent years, long-range forecasts predicting less snow in the future have fueled ‘snowstalgia’. Now more media outlets and brands (not just ski resorts) are celebrating snow before it becomes a distant memory.

This affinity for snow isn’t surprising: the public responds positively to many snow-related expressions and experiences such as snowflake, snow cone, snow globe, snowman and snow days. Even the phrase “snow job” conveys more positive imagery than some other options.

Snow is especially prominent in seasonal promo efforts this year. Below are five unique examples of brands across industries using snow to sell themselves to the public:

Saks Fifth Avenue: the New York department store is featuring 150 snow globes in one of its holiday windows (top left). A Saks executive told The New York Times that the display has been one of the store’s most popular, attracting large crowds of tourists snapping photos. (The fact that snow globes are also luxury collectibles complements the brand nicely.)

Hudson Hotel’s Hudson Lodge: this winter brings a tent to the terrace of this trendy New York bar; every evening at 8PM, its snow machine blasts artificial snow. For urban party-goers enjoying the rustic après-ski decor, the concept of ‘chilling out’ has taken on new meaning.

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Ken Sunshine On Tiger Woods: ‘His People Mishandled It’

Joe Ciarallo — Mon, 30 Nov 2009 09:22:55 +0000

Sunshine and Sachs Founder Ken Sunshine appeared on the CBS “Early Show” this morning to talk Tiger Woods. For those of you who may have missed it, Woods was involved in a car accident on his own property early last Friday morning in which he was injured and taken to a local hospital. Woods refused to speak with local law enforcement, and details around the accident have led to speculation that Woods may have been having an affair and the accident was related to an argument with his wife over the situation.

“If Tiger Woods were to call you today, what advice would you give him?” asked “Early Show” host Harry Smith. “You should have called me a couple of days ago,” joked Sunshine. Getting serious, Sunshine said, “It’s the perfect storm…and his people mishandled it.”

“The whole goal with these things is to make the media go away,” said Sunshine, and Wood’s actions – issuing a statement three days after the accident and “stonewalling” law enforcement – didn’t help his case. Sunshine’s agency has worked with a number of high profile celebrities over the years, including Leonardo DiCaprio, Barbra Streisand, Ben Affleck, Michael Moore, John Mayer and Justin Timberlake.

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