Many of us in the PRNewserverse heart Ben & Jerry’s for many reasons.
The ice cream is the absolute shiznit. The culture they exhibit in branding and social media is contagious. How can one not adore flavors like “Cherry Garcia,” “Phish Food,” and “Half Baked?”
We paid homage to the hippie lettuce trend when B&J surreptitiously supported the legalizing of cannabis, because someone in the company’s marketing/PR department gets it.
Ben & Jerry’s may have a light-hearted approach to publicity, but the company can step outside the hookah lounge long enough to get serious, too.