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Posts Tagged ‘ben and jerrys’

Ben & Jerry’s Takes a Stand, Refuses to Rename New Flavor

If-Its-Not-Fun

Many of us in the PRNewserverse heart Ben & Jerry’s for many reasons.

The ice cream is the absolute shiznit. The culture they exhibit in branding and social media is contagious. How can one not adore flavors like “Cherry Garcia,” “Phish Food,” and “Half Baked?”

We paid homage to the hippie lettuce trend when B&J surreptitiously supported the legalizing of cannabis, because someone in the company’s marketing/PR department gets it.

Ben & Jerry’s may have a light-hearted approach to publicity, but the company can step outside the hookah lounge long enough to get serious, too.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Colorado Weed Joke Proves That Ben & Jerry Are Just Hippies

Colorado: Where “Home on the Range” means something completely different.

On January 1, the Centennial State became the nation’s first to legalize marijuana. That means all Deadheads and Widespread Panic fans are putting their homes on the market because Denver suddenly is the place to be, but ice cream major domos Ben and Jerry also decided to do something that should have created big PR issues for their brand.

You think that was a #PRFail or #PRWin? Take a gander at the numbers. More than 10,000 retweets and 6,000 favorites says #winning all day long. And while “half baked” on “phish food,” that day is going to last a long, long time. Now, pass me those stale Cheetos, please.

5 Great 2012 Instagram Branding Campaigns

InstagramThere’s been a bit of drama on the social media photo-sharing front recently, hasn’t there? We didn’t spend too much time following the playground Twitter vs. Instagramfilter fight” that had tech bloggers wondering which property would come out on top or the recent outrage over new privacy policies–and we still think Instagram will be the visual branding tool of choice for the foreseeable future.

On that note, we thought we’d highlight a few  successful Instagram projects from 2012 via brands that know how to do visual PR.

(Quite a few brands have great Instagram accounts, but for the purposes of this post we only considered theme-driven branding campaigns.)

Five names that stood out in 2012:

  1. Ben and Jerry’s
  2. Ford
  3. Burberry
  4. Urban Outfitters/Free People
  5. Bergdorf Goodman

Click through for some notes on each:

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RPatz to JStew: I Should’ve Hired A Publicist!

Today in Team Edward news: Actor, vampire and unfortunate cuckold Robert Pattinson hit The Daily Show last night to promote his new movie Cosmopolis (directed by house fave David Cronenberg!), but spent much of the interview trading quips with Stewart as if the two were “just a couple of gals” sharing some secrets (and some not-so-secret ice cream).

Key quote (around 3:00): “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.”

Stewart wisely advises RPatz to take care of that problem ASAP. Any volunteers?