Hill + Knowlton Strategies and Kameleon, a “partnership and content specialist,” have formed Soho Partners, a consultancy focused on partnerships and sponsorships across sports, entertainment, causes, and sustainability. The new group will work with H+K Strategy clients along with new clients. The company opens with two new clients: Carling and Aviva. The firm will work on Aviva’s UK sponsorships and the company’s rugby tournament.
Ben Barker, previously with H+K Strategies, and Mark Webster formerly an MD at Mindshare, will lead the company.