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Posts Tagged ‘Ben Lerer’

P&G Targets the ‘Family Man’

P&G’s site ManoftheHouse.com targets men. More specifically, Jeannie Tharrington, a spokeswoman for P&G productions tells the Times, “What we are trying to do is speak to the whole man. Certainly, relationships and sex are part of an adult man’s life.”

Rather than focusing solely on sex and sports and other typically male topics, the site speaks to “the family man.” P&G research found that men are going to women’s sites to get info like recipes and cleaning, the story reads. Several writers for the site are known for daddy blogs.

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PRNewser Recap: What You Missed Over the Past Couple of Weeks

If you were on vacation or delayed by the snow (we got three extra cold days in St. Augustine, FL) then you may have missed some of the news that brought 2010 to a close. Here’s a quick recap.

Vajacials made it on a “hot in 2011″ list.

We talked with Wagner/Junker Agency  principle Jeff Wagner about Wigibuy and with Thrillist’s Ben Lerer.

PR execs turned up on the New York Observer‘s Power 150 List.

New York Jets coach Rex Ryan stayed on message when asked about some foot fetish videos.

James Franco‘s grandma proved she’s one tough cookie.

The industry responded to a harsh Economist article.

Reader’s Digest announced the launch of BEST YOU.

Thrillist’s Lerer: NY ‘Becoming a More Viable Place’ to Launch a Tech Business

Five years ago, Thrillist was a start up company, a rare thing in New York. These days, start ups aren’t just for Silicon Valley.

“New York is only getting stronger and becoming more viable as a place to start a technology-based business,” Ben Lerer, co-founder of Thrillist says in today’s Media Beat video.

In addition to his continued work to build Thrillist, Lerer also runs a new fund, Lerer Ventures, with his dad Ken Lerer (one of the founders of The Huffington Post), which the younger Lerer calls “a lot of fun.” Though they both have ties to the media industry, that isn’t the fund’s investment focus.

“A vast majority of the investments we’re making are really technology companies,” says Lerer.

Part 1: Thrillist’s Ben Lerer: ‘Guys Like All the Things You Assume… But Hope They Won’t

Part 2: Thrillist’s Lerer Gives Us the Scoop on Thrillist Rewards

Thrillist’s Lerer Gives Us the Scoop on Thrillist Rewards

Thrillist launched five years ago and continues to grow. The daily e-newsletter for men introduced a redesigned website this week. And earlier this year, Thrillist acquired JackThreads. Thrillist Rewards, which will focus on creating experiences, is “launching quietly,” co-founder Ben Lerer tells us in today’s Media Beat interview.

Even with all of the new offerings, Thrillist will keep hosting events and providing the other daily news and suggestions it always has.

Thrillist will “continue to be a resource where guys know they can get a trusted take on cool things to do,” Lerer says.

Part 1: Thrillist’s Ben Lerer: ‘Guys Like All the Things You Assume… But Hope They Won’t’

Part 3: Tomorrow, Ben Lerer describes what it’s like to lead a start up and talks about the company he launched with his dad, Lerer Ventures.

Thrillist’s Ben Lerer: Guys Like ‘All the Things You Assume…But Hope They Won’t’

Thrillist was started by two guys – recent college grads – who felt there wasn’t a resource for cool gadgets, restaurants, and other lifestyle topics that resonated with them.

“We were reading a bunch of city guides that weren’t speaking our language,” Ben Lerer, co-founder of Thrillist told us in part one of our Media Beat interview.

Now this daily newsletter for men has celebrated its fifth anniversary, has 18 editions spanning the U.S. and London, and just launched a redesigned website.

Thrillist also offers social media, video, and apps, all with the goal of giving its male audience what it wants. And what is that? “All the things you assume guys would like, but hope they won’t,” Lerer says.

Part 2: Tomorrow we talk with Ben Lerer about JackThreads, Thrillist’s events, and what they mean to the brand.

Part 3: On Wednesday, Ben Lerer describes what it’s like to lead a start up and talks about the company he launched with his dad, Lerer Ventures.