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Posts Tagged ‘Ben Trounson’

Sports Marketing and PR in the Digital Age Gets Complicated

Among the latest sports news, Chad Ochocinco is going to the Patriots. Photo: Jim Rogash/Getty Images

“It wasn’t that long ago that fan and media access to athletes came through sponsorships,” said Ben Trounson, SVP, director of marketing communications at Hill & Knowlton here in the U.S. “That was one of the main conduits. If you fast-forward just five years, fans get access to these athletes through Twitter.”

This is just one of the major changes impacting sports marketing and PR. With a seemingly neverending stream of sports news over the past few weeks — the NFL lockout, women’s World Cup, players breaking the law — we decided to speak with a couple of experts in this area to get a sense of some of the trends and major issues. As evidenced from the quote above, digital communications is definitely on top of the list.

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Hill & Knowlton Merges Marketing Comm., Digital Practices

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WPP Group (NasdaqGS: WPPGY) owned agency Hill & Knowlton is merging its New York marketing communications and digital practices into one group. The new team will be called connected marketing and will focus on consumer marketing clients.

H&K recruited Ben Trounson from Ketchum sister agency Emanate to lead the group as senior vice president and director in the New York office.

Trounson has also held positions with Waggener Edstrom and Taylor Global.