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Posts Tagged ‘Bergdorf Goodman’

5 Great 2012 Instagram Branding Campaigns

InstagramThere’s been a bit of drama on the social media photo-sharing front recently, hasn’t there? We didn’t spend too much time following the playground Twitter vs. Instagramfilter fight” that had tech bloggers wondering which property would come out on top or the recent outrage over new privacy policies–and we still think Instagram will be the visual branding tool of choice for the foreseeable future.

On that note, we thought we’d highlight a few  successful Instagram projects from 2012 via brands that know how to do visual PR.

(Quite a few brands have great Instagram accounts, but for the purposes of this post we only considered theme-driven branding campaigns.)

Five names that stood out in 2012:

  1. Ben and Jerry’s
  2. Ford
  3. Burberry
  4. Urban Outfitters/Free People
  5. Bergdorf Goodman

Click through for some notes on each:

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Brand Writing

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Advice for Fashion Brands: Branch Out to Reel Them In

Digital experts speaking with WWD say that fashion brands need to take their efforts beyond those who already visit their websites regularly. Now, they should focus on getting their content placed elsewhere on the Web in order to attract new customers and drive traffic to their branded sites.

“The whole purpose of branded content is to engage the consumer where they live, which is on Facebook, blogs and more, and to put that content primarily on the branded Web site is speaking to the already converted,” said Quynh Mai, founder of Moving Image & Content, a digital agency that works with Yves Saint Laurent, Shiseido, and other brands.

Lots of brands are already taking that advice.

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Are You Prepared for a Bedbug-Related PR Crisis?

bedbug.jpg It’s both official and completely gross: New York City is the most bedbug-infested city in the nation. Take that Dayton!

Besides the headaches that the creepy-crawly critters are causing individuals, they’re proving themselves to be a PR problem for some businesses and public buildings. The latest attack was reported on the Empire State Building. Local retailer Hollister, an AMC movie theater in Times Square, and the New York Health Department have also been infested.

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