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Posts Tagged ‘Beth Kanter’

Peter Shankman and Kami Huyse Engage in Epic PR Blog Battle

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Is it really epic? Maybe, but that’s for you to decide. However, Help A Reporter Out founder and all around well-networked PR guru Peter Shankman has gotten into it with another well-networked PR consultant Kami Huyse, after Huyse pointed to a tweet from Shankman that read, “New rule: If your email starts off with ‘I want to pick your brain,’ my reply starts off with ‘at $400 per hour,’” and used it as an example of how “micro-fame breeds arrogance.”

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Huyse didn’t mention Shankman’s name in the post, but it wasn’t hard for people to almost immediately connect the tweet back to him. And of course, Shankman unleashed back on Huyse in an open letter on his blog.

This PRNewser knows both Shankman and Huyse personally, and thinks this whole thing is one big waste of time. However, there are a few points to be made.

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Beth Kanter, Kami Huyse and Geoff Livingston Launch Communications Consultancy Zoetica

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Three prominent players in the public relations and social marketing industry have banded together to start a new agency that will focus on nonprofits and companies with corporate responsibility or sustainability programs. Dubbed Zoetica, the agency will provide, “communication consulting, training, and strategy to help mindful organizations affect social change.”

Beth Kanter will serve as the CEO, leading in strategy and training; Kami Huyse will run account services and operations as President and COO, and Geoff Livingston will lead the sales and marketing effort as CMO.

Livingston, who sold his previous agency Livingston Communications to CRT/Tanaka in April of 2009, told PRNewser Zoetica is a completely different venture because, “We have a specific market, with a specific purpose: affecting social change. That’s what I want to invest my skills and time on now. Livingston was just a general communications firm.”

“Social media has gotten so big, it’s time to start focusing on the verticals that really matter. No one can own all of it. If this is my last, then this shoemaker wants to affect change,” he said.

Huyse said the agency will rightfully use their combined “track records of success and successful campaigns” to pitch new business. Huyse has previously served as a contractor to Livingston Communications. “We want to offer clients a brain trust,” she said, adding the agency will be working with a “cadre of freelancers.”

Interview: Brian Solis, FutureWorks Principal, Blogger, Author

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The last time we interviewed Brian Solis, PRNewser was a recently launched blog, still in “beta” on WordPress. Oh, how we’ve both grown since then!

We caught up with Solis – Principal of tech agency FutureWorks, prominent blogger and author – again this week to discuss his new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations” (“What the book is hopefully empowering you to do is go out and recognize what your landscape looks like.”), why all the talk of a “turf war” over social media is misleading (“We assume that one organization is going to own social media and therefore we jockey for ownership of it within the company.”) and his take on sponsored Tweets and blog posts (“If these celebrities are getting $1,000 a tweet to talk about ‘True Blood,’ more power to them.”)

In the summary of the new book you say, “PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting messages to audiences through intermediaries such as media and bloggers.” Can you give us some examples of how you are or would help companies “go direct” to the public?

I am on a big anti-case study crusade in the new media landscape. I think it is confusing and polluting what they [case studies] do.

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