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Posts Tagged ‘Better Homes and Gardens’

Print Mags Are Back on Top…of Pinterest

So...heavy...You may have heard the news that the public’s long, sordid love affair with print magazines — those prime drivers of the recycling/waste management industry — has come to an end. And yet, scruffy upstarts like Martha Stewart Living, Real Simple and Better Homes and Gardens seem to have gained a new lease on life by way of a fancy new social media site called Pinterest. Sound familiar?

Let’s review the numbers: Social media analytics experts ZoomSphere tell us that print mags occupy at least 15 of the top 50 spots in the fast-growing Pinterest brand hierarchy, with Real Simple currently sitting pretty at number 3. How do they do it? Visualization. These magazines’ art directors know the game and play it well; anyone who has ever read a Real Simple recipe on an iPad can confirm that it’s a lovely, eminently shareable thing.

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Revolving Door: AOL, HuffPo, NY ‘Daily News,’ and More

The lead story this afternoon on HuffPo Science.

AOL is partnering with Bonnier’s Parenting Group to bring Parenting.com content to AOL Family, HuffPo Parents, and AOL.com. [via Fishbowl NY]

Speaking of Huffington Post, they’ve launched a new channel, HuffPost Science.

Colin Mylar, former editor of News of the World has been chosen as the new editor of the New York Daily News. Mylar has been unemployed since NOTW shut down amid the phone hacking scandal that erupted this summer. Capital New York has the internal memo.

There are reports that the Kardashian family has spoken with American Media about the possibility of launching a new magazine. However, Kim’s publicist at PMK-BNC has no comment.

Eric Carven has been named the AP’s social media editor. He was previously a news producer at the AP Nerve Center.

Keith Olbermann has already stirred up the pot at Current TV. Where it will lead seems up in the air. But people do agree on one thing: production value needs to improve a bit.

Click through for more changes in the media world.

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