Over the last couple of weeks, we’ve seen lots of “best” and “worst” lists for the PR year that (almost) was. Most of them were well-researched, informative overviews that helped give us a fuller picture of a topsy-turvy year in public relations.
We debated whether to put our heads together, conduct a survey, consult the Twittersphere and create the definitive list of 2012′s most important/influential PR stories. But then we just decided to put all that reasoned analysis aside and go completely subjective—so we compiled our 12 favorite stories that appeared on PRNewser in 2012.
Some are serious, some are silly and some are nearly unbelievable. Do they all reveal some larger truth about the PR industry? No. Are they the most important stories of the year? Definitely not. Then why did we choose them? Because we really enjoyed reading and writing them. That’s pretty much it.
Here are the first six, in no particular order: