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Posts Tagged ‘Big Brother’

Domino’s Pizza Delivers Tough Questions about the Public and Transparency

There was a day when the public feared technology because we felt it would enable the government to spy on us and grant corporations access to our private lives. But thanks to Domino’s Pizza’s latest marketing gimmick, the Big Brother the public fears may actually turn out to be, well, us.

Domino’s has installed a live webcam feed in a Salt Lake City, Utah, store so that online customers can watch their pies being made live from scratch in real time. As PR professionals, we are constantly clamoring about the importance of transparency and the inevitable perils that result from a lack of it. Transparency builds trust, brand loyalty and is the foundation of solid brand-consumer relationships. But is this taking transparency too far? Read more

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What Kind of ‘Dirt’ Does Facebook Have on You?

Is Facebook starting to feel a little like Big Brother? Do you find yourself searching for cameras and other spy implements hidden in your laptop? (If so, you’re getting paranoid. Take a pill and lie down.)

Well, if you really want to look over the treasure trove of your personal data that now belongs to Zuckerberg and company, just follow these simple instructions (provided by the good people at Business Insider) to find what your “private” Facebook profile looks like—and how the service classifies you for its paid advertisers.

The database essentially includes everything you’ve ever done on the site–and more. One fact that will surprise many users: Your account’s default privacy setting allows the service to access your smartphone’s address book and catalog contact info for all your friends and family—and even after you change your settings, there’s no way to permanently delete this data. A separate page records every Facebook ad that you’ve ever clicked. For the most part, these pages don’t contain too much information, because everybody hates the very ads that this database was designed to improve! Score one for progress!

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Fake CBS Press Release Takes a Swipe at ABC’s New Show ‘Glass House’

Did anyone watch that show Glass House on ABC the other day? Number one, it’s awful. Like really awful, even for a bad reality show.

Number two, as far as CBS is concerned, it’s nothing but a knock-off of their show Big Brother. The network has already tried (unsuccessfully) to stop ABC from airing the show by taking the issue to court. CBS alleges copyright infringement and the stealing of trade secrets. There are even a few former Big Brother staffers working on Glass House, according to TheWrap.

So, CBS has issued a press release announcing its “new show” Dancing On the Stars. Zing! The release is after the jump. And if it’s any consolation, ratings for the show were kind of bad.

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