I wish love was like volleyball, you call “mine” and everyone backs off. – The Internet

M&C Saatchi PR is excited to announce another addition to its roster of Sports & Entertainment clients. The Association of Volleyball Professionals (AVP) has chosen M&C Saatchi PR as national AOR, effective immediately. The team, led by SVP Sandra Carreon-John and VP of Sports Richard Barker, will oversee strategy and outreach for the brand, focusing on sports, consumer, entertainment, and health & fitness media.

In its 30th year, the AVP is a leading lifestyle sports and entertainment company that produces, markets and distributes professional beach volleyball events worldwide. Organized in 1983, it has operated the industry’s most prominent national touring series, the AVP Pro Beach Volleyball Tour, featuring the top American men and women competitors in the sport.

The 2013 AVP season gets underway in August, beginning in Salt Lake City, UT, August 16th. Other tour stops include Cincinnati, OH, St. Petersburg, FL, Santa Barbara and Huntington Beach, CA.

With a number of well-known sports and entertainment clients in its roster, M&C Saatchi PR continues to solidify its place in this sector. The firm’s other sports accounts include the United States Olympic Committee, Reebok, CCM and Street Soccer USA. Read more