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Posts Tagged ‘Bill Fleishman’

Spin the Agencies of Record

Asics Spinning the AOR is a marathon, not a sprint:

ASICS America, designer and manufacturer of athletic footwear, apparel and accessories, has selected Allison+Partners as its public relations agency. A+P will promote the company’s product launches, events and sponsorships as well as its cause marketing initiatives and its legacy-inspired Onitsuka Tiger collection of shoes and apparel. (If that left you breathless, wait until the next sentence):

The agency will also implement a national campaign incorporating athletic, business and consumer-focused media relations, awards and road tests, in addition to celebrity and influencer relations tied to numerous sponsorship opportunities including the New York City and Los Angeles Marathons.

Wellies Well, Well:

Hunter Boots, the UK’s leading wellington brand, recently launched a new global Facebook campaign from global social media agency We Are Social.

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Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now! 

Research: 80 Percent of Customers Will Opt-Out of a Purchase After Reading Negative Reviews Online

Results from the 2011 Cone Online Influence Trend Tracker are out, with the research finding that 80 percent of people will change their minds about making a purchase after reading a negative review online. Last year, that figure was 67 percent.

“Today’s marketers, no matter the product or service, must learn how to sway the conversation by connecting with those who have significant influence over their peers and will champion the brand message, said Cone president Bill Fleishman in a statement.

Eighty-seven percent of respondents also said they could be convinced of a purchase after reading a positive review.

Cone attributes the findings to a few factors including widespread access to the Internet, growing smartphone use, and the increased likelihood that consumers will seek out more information before making a big purchase because of tighter budgets. The Trend Tracker found that customers are 25 percent more likely to do online research before making a big purchase than last year.

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