The Republican party is in the midst of building a “massive fundraising, organizing and advertising machine based on the model assembled by Democrats early in the decade, and with the same ambitious goal – to recapture Congress and the White House,” Politico reports.
One of the leaders of the network is Ed Gillespie, who has held numerous communications roles for the GOP, including senior communications advisor for the presidential campaign of George W. Bush, and Director of Communications and Congressional Affairs for the Republican National Committee.
Gillespie left Quinn, Gillespie & Associates, the lobbying and PR firm he co-founded with Jack Quinn, former Chief of Staff to Vice President Al Gore, in 2007 to join the Bush administration full time, where he was involved with communications strategy.
“Where they [Democrats] have a chess piece on the board, we need a chess piece on the board,” Gillespie told Politico, as to the group’s motivations.
Asked about the new network, Gillespie directed us to Jim Dyke, founder of strategic communications firm Jim Dyke & Associates, who said, “The group or network is actually inaccurate. These are separate organizations that have a variety of missions and each will have its own PR or communications strategy.”
However, there are common goals between the organizations. “Understanding and utilizing new media, paid media and traditional media in concert to inform, motivate and activate voters on behalf of Republican candidates is critical to our success,” said Dyke.
Gillespie is involved in all five groups that make up the network: The Republican State Leadership Committee, Resurgent Republic, American Action Forum, American Action Network and American Crossroads.