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Posts Tagged ‘Bill Gates’

Forbes ‘Richest’ List: No More Social Media Moguls?

This week Forbes released the 30th anniversary edition of its “Forbes 400: The Richest People in America” issue, and the list’s top ten is only surprising for being so boring. Bill Gates? Check? Warren Buffett, The Koch brothers, and the Waltons? Check, check, check.

The only change to the top ten is the addition of Michael Bloomberg, who somehow made lots of money last year while giving New Yorkers an extended “this is why you’re fat” lecture. We are not shocked.

In fact, there’s only one real “richest people” development that interests us: a big decline in the rankings for social media executives. The biggest individual drop, of course, belongs to Mark Zuckerberg, who has probably been grinding the hell out of his teeth every night for the past six months despite his public displays of confidence.

But does this development signal the beginning of the end of the “social media mogul?”

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Donald Baer to head Burson-Marsteller; Mark Penn to Microsoft

Donald A. Baer, who served as White House communications director under President Bill Clinton, has been named global chief executive officer of Burson-Marsteller. Baer joined the public-relations firm four years ago and has been serving as vice chairman and chief strategy officer. He succeeds Mark Penn in the top spot at B-M, which boasts 73 offices worldwide.

Meanwhile, Penn, who has been CEO of Burson-Marsteller since 2005, is set to join Microsoft as corporate vice president, strategic and special projects. He has served as an adviser to Microsoft chairman Bill Gates, and was also senior strategist for Hillary Clinton’s presidential campaign.

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