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Posts Tagged ‘Bill McGowan’

Reuters, AP Suggest That You Should, Like, Maybe Cut Your Word Count, OK?

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If you had the chance to read our recent interview with Facebook media coach Bill McGowan or our talk with the journalists-turned-content strategists at Bateman Group, you may have noticed a recurring theme: brevity.

Everyone’s all about it.

Now both Reuters and The Associated Press have officially agreed that news stories should come in two varieties: short and shorter. Why? Consider this sentence:

“Our best work does not stand out among a sea of bloated mid-level copy.”

Ouch.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Win a Training Session with Media Coach Bill McGowan

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Over the past two weeks, we’ve shared the insights gained from our recent conversations with media coach to the stars Bill McGowan, who gave us tips on pitching and explained how the principles outlined in his latest book apply to the PR discipline.

Would you like to score a two-hour training session with Bill?

If you answered “yes”, then just tell us about the most challenging pitch you’ve ever made in the comments. The first winner (who will be chosen at random) will get a private two-hour coaching session with Bill, and the second and third winners will get an invitation to come into the Mediabistro office to record their own shorter sessions with him.

Again, all winners will be chosen at random.

Don’t be shy; share your toughest pitches below. (Sorry, but you do have to use your real name.)

Legal guidelines, disclaimers, etc. after the jump.

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The 7 Principles of Effective Communications Explained by Bill McGowan

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Last week we brought you a series of tips on pitching and media relations from author, veteran journalist and Clarity Media Group founder Bill McGowan, most recently known as media coach to Facebook’s Sheryl Sandberg (among many other celebrities and executives).

Today we bring you an extension of our conversation touching on the seven principles that form the basis of McGowan’s most recent book Pitch Perfect: How to Say It Right the First Time, Every Time.

In this piece, Bill explains how these principles apply to both the general art of communicating and the public relations practice–with a little help from one Donald Draper.

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Tips on Pitching and Media Relations from Facebook’s Media Coach Bill McGowan

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Bill McGowan has held many titles throughout his career: journalist, “A Current Affair” reporter, author, founder and CEO of Clarity Media Group.

His most recent role is media coach for executives, celebrities and artists ranging from Kelly Clarkson and Eli Manning to Thomas Keller and Tim Gunn. He’s also worked with major firms to help PR professionals hone the art of the pitch.

Two of his most recent clients’ names might ring a bell: Sheryl Sandberg and Mark Zuckerberg.

In McGowan’s latest book Pitch Perfect: How to Say It Right the First Time, Every Time, he draws on decades of experience working both in front of and behind the camera to offer tips and tools on how to deliver a message efficiently and confidently.

We recently spoke to Bill to learn how that experience applies to PR.

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