If you had the chance to read our recent interview with Facebook media coach Bill McGowan or our talk with the journalists-turned-content strategists at Bateman Group, you may have noticed a recurring theme: brevity.
Everyone’s all about it.
Now both Reuters and The Associated Press have officially agreed that news stories should come in two varieties: short and shorter. Why? Consider this sentence:
“Our best work does not stand out among a sea of bloated mid-level copy.”